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Abbott Looks to Consumer for Growth
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Abbott is looking for new ways to market in emerging markets. New flavors for Ensure in Asia would include lemon-honey. And cumin-jeera jal is a flavor for a supplement for diabetics in India. Abbott has a five year contract with India's drug maker Biocon to develop products for the Indian market. Abbott faces strong competition from other nutrition companies such as Nestle in India, which has 75% of the market for baby formula in India, and now owns Pfizer's baby nutrition business. With the $10 billion already spent on the Solvay and Piramal acqusiitions in India, Abbott has less room to make further acqusiitions. It will focus on organic growth with investment of about 7% of sales in R&D to develop new products. The split in Abbott's business with the separation of the pharmaceutical unit, will lead to a more consumer product oriented company.
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Abbott see the huge potential for infant nutrition and other businesses related to medical products as millons of people join the middle class in China, India, Vietnam and other emerging markets. Nestle is pursuing a similar idea with its acquisition of Pfizer's infant nutrition business which has a large presence in China. With its strong brand name presence, marketing and distribution, and the growing need for better nutrition in these countries Nestle sees huge potential for growth.
Linked Articles
Abbott to Split Into Two Companies
Wall Street Journal 10/20/2011
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