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The Even Hotels brand of IHG which operates Holiday Inns will focus on frequent travellers in the U.S. who want to keep their exercize routines. It will have fitness centers 3-4 times larger than existing ones, located right near the lobby, benches that can serve as exercize benches, a mat for exercize, bathrooms that let in natural light, cafe with healthy items on the menu. This segment is also being served by Courtyard Marriott, and Hilton Garden Inn. IHG will convert existing hotels and rooms with 100 hotels planned by 2015, the first opening in 2013.
InterContinental Hotels Group strategies
11/14/2011
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Intercontinental Hotels Group performance
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Intercontinental Hotels Group Even Hotels brand in the U.S. for health conscious customers
02/28/2012
IHG will open 100 hotels in the U.S. under the Even Hotels brand. The Even Hotels have large fitness centers.
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Wall Street Journal 02/28/2012
U.S. Hotel industry.
10/08/2009
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