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AMD Will Incorporate Others' Technology in Its Chips

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AMD's ambidextrous strategy of incorporating circuitry developed by other companies in its chips. Modular chips would take chip circuitry developed potentially by ARM and other companies, and AMD is moving in this direction, says Rory Read, AMD's CEO. The chip industry is moving from separate chips towards chips for multifunction products called SoCs or systems on a chip. One advantage of SoCs is that they create savings in space and power especially for mobile devices. Both Intel and AMD are doing this for laptops and notebooks.

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