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IKEA Remains Wary of Entering India
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The Indian government's restrictions on single brand retail store ownership by foreign companies has long been an impediment for companies like IKEA. The decision by the Indian government in 2012 to allow 100% ownership removes this impediment. However other restrictions are seen as onerous- one requirement is for 30% of sourcing to be done in India. IKEA management points out that the sourcing from small and midsize enterprises may be difficult. By contrast IKEA has increased local sourcing in China from 30 to 65% just to meet price competition fom local competitors, according to Jen Hansegard, head of the China operations.
IKEA and plans to open 25 stores and invest $1.9 billion in India
09/20/2010
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IKEA's approach to the markets in India and China
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IKEA has remained cautious of the Indian market whereas it has moved aggressively into China.
Linked Articles
Wall Street Journal 03/20/2012
IKEA Remains Wary of Entering India
Wall Street Journal 01/24/2012
IKEA moves forward with plans to open 25 stores and replicate its China success in India
01/24/2012
Linked Articles
IKEA Says It Is Ready To Give India a Try
Wall Street Journal 06/25/2012
IKEA Remains Wary of Entering India
Wall Street Journal 01/24/2012
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