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Auto Makers' New Reality: Cars Aren't a Must for Kids
Keywords:
Tags: United States, Automobiles,
According to a 2011 study from the University of Michigan, less than one third of 16 year old teenagers in the U.S. had a drivers license in 2008. This is a sharp decline from about half in 1983. For 18 year old teenagers about 80% had a drivers license in 1983, only about 66% have a license today. Many of today's teenagers live at home and are moving to large cities where they prefer to use mass transit. Economic difficulties are also larger in today's environment.
Marketing to young people in the automobile industry
01/10/2012
Grouped Articles
Auto Makers' New Reality: Cars Aren't a Must for Kids
Wall Street Journal 01/10/2012
To Draw Reluctant Young Buyers, G.M. Turns to MTV
New York Times 03/22/2012
The U.S. car market in 2010-2012
01/02/2011
U.S. auto sales after the crisis of 2008-2009.
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Car Makers Help Drive Economic Recovery
Wall Street Journal 07/27/2011
October U.S. Auto Sales Climbed 7.5%
Wall Street Journal 11/02/2011
Auto Sales Hit 8-Month High, Aided by Stable Gas Prices
New York Times 11/01/2011
Americans Flock to Car Showrooms With Wallets Open
New York Times 12/01/2011
Wall Street Journal 12/02/2011
U.S. Auto Sales Finish Year Strong
Wall Street Journal 01/05/2012
Is the U.S. automobile market becoming a maturing market like Japan and Germany?
08/23/2007
Are the fundamentals of the American market shifting and is the American market a maturing market like Japan and Germany. Did the carmakers create a bubble of their own in sales so that 17 million is a way way inflated number, inflated by incentives and sales to rental fleets, way beyond what the American market even with its better demographics can sustain?
Grouped Articles
Auto Makers Rebound as Buyers Go Big
Wall Street Journal 01/04/2014
U.S. June Auto Sales Keep Climbing
Wall Street Journal 07/02/2014
U.S. Auto Sales Surge in December
Wall Street Journal 01/06/2015
U.S. car sales hit record high in 2015 - The Washington Post
Washington Post 01/06/2016
German Regulator Roils Auto-Emissions Debate
Wall Street Journal 08/23/2007
Auto Sales in Japan Drop to a 35-Year Low
Wall Street Journal 01/08/2008
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