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Eight-Brand Pileup Dents GM's Turnaround Efforts
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When a Saturn crossover with one name Outlook, and the same crossover with another name Traverse sells at a Chevy dealership does it take sales away from another GM brand. What happens wen marketing budgets and campaigns focus on a car like the Chevy Malibu does it take something away from the Saturn Aura which isn't the focus of marketing efforts and doen't have the financing package of the Chevy Malibu which is part of the marketing focus on the Malibu. The new Pontiac G8 doesn't get much marketing as GM focusses on the Malibu. So the question is whether it helps Toyota to have the Camry one car which benefits from a focussed marketing effort as opposed to the distributed and diffused markeing effort on a coupple of nameplates and brands.
GM (General Motors) Management -pre-2010
03/04/2008
General Motors Management. Questions raised in the media. Is it too homogenous, too think alike. Are there different opinions and perspectives and ideas exisitng in middle and upper management and is diversity of opinion respected? Is the Board of Directors also too homogenous and think alike? And does it also bring different perspectives? Is there young blood in management and in the Board or is it like a place with tenure.
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