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Acer Warns Loss Is Likely for Year
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Acer faces large inventories and a competitive market with declining prices in the PC market. Acer's CEO J.T. Wang expects a loss in 2011, as a result of inventory adjustments, lower demand for notebook PC's, and a slower economy. Second quarter revenues were down 32%, and Acer shows a loss of 6.8 billion New Taiwan dollars ($US 234 million) for the second quarter. Acer has lost sales and market share to competitors. It now comes in fourth after H-P, Dell, Lenovo. The inventory reductions by competitors has created turmoil in PC markets. Another problem Acer faces is on its Ultrabook, a new ultrathin notebook. The Ultrabook to be introduced in September 2011 is to be priced at US$799 to US$1,199. HSBC analyst Jenny Lai is skeptical about the price, and sees a price closer to $700 for the product to make a dent in the market. This will put more pressure on Acer's margins. The Apple iPad and iPhone have reduced the demand for notebooks and created a new dynamic in the market. H-P CEO Apotheker made the decision for H-P to exit the PC and tablet business this week because of the required investment for a continuous stream of new products and low margins.
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