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Rogaine Seeks Place in the Morning Routine

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Rogaine developed by Upjohn , then sold by Pfizer and now by J&J, was developed for high blood pressure but because of hair growth as a side effect was turned into a baldness drug. It is now sold in a mousse form. It is marketed like something you need to have in the bathroom like toothpaste, use often even if to prevent future baldness. Sales are still only around $46 million after an effort to boost sales. One see this in many other drugs advertising, but is it something you use like toothpaste?

Upjohn, Pfizer, J&J and Rogaine for baldness

01/24/2008

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Rogaine Seeks Place in the Morning Routine

New York Times 01/24/2008


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