LyrArc Article Gist
Android founder Andy Rubin started Android in 2003, which struggled because of a lack of funding. Rubin had developed a phone called the Sidekick in an earlier venture, which had attracted the attention of Mr Page and Mr Brin. Google acquired Android, at the time just Rubin and a couple of employees, and started a secret project in 2005-2007. The project was to create a modern operating system for smartphones that would make it possible to have powerful internet applications. Google planned to give it free and make money on online ads that would come up on the phones. Microsoft made device makers pay fees for using its mobile operating system. By the middle of 2007 Rubin had 100 engineers working in the unit. By late 2007 Google had setup a consortium for an "open handset alliance" with 30 handset makers, including Samsung, Motorola, and LG, with the goal of building the new Android powered smartphones. In the fall of 2008 the first Android phone the G1 was introduced. Progress on the phone led to Verizon Wireless and Motorola working with Google for introducing the Droid Android powered smartphone in 2009. In 2010 Google made a failed effort to sell a Google branded HTC Nexus One smartphone direct to buyers. This was followed by the acquisition of Motorola Mobility by Google for $12.5 billion in 2011.