LyrArc Article Gist
The failure of Nintendo's new handheld 3DS video game device to win market acceptance. Sales dropped to 710,000 in the last 3 months from 3.6 million the prior quarter. Nintendo has now made a big price cut from $250 to $170. The entire videogame industy is going through a transformation where a closed platform like Nintendo's is facing obsolescence. Today any device with a screen and an internet connection can work for videogaming. Companies such as Zynga have Facebook games such as "Farmville" and "Cityville." Mobile and social games are $1 or $5 and often free when they have advertising within the games. They can be readily acccessed instantly by downloading, Contrast that with Nintendo games for 3DS which can sell for $30 to $40. Nintendo has sold over 87 million Wiis and 147 million DS devices. But the sales are dropping precipitiously. Wii sales dropped to 1.56 million in the most recent quarter compared to 3.04 million in the prior year, and DS sales fell to 1.44 million from 3.15 million, according to Nintendo. As a whole game sales in retail stores including hardware and software are declining down to $995 million in June 2011 from $1.111 billion for the same month prior year, according to NPD Group. Microsoft continues to see an increase in its Xbox gaming business- with a 30% increase in sales to $1.49 billion for the last quarter for the division with the Xbox business. One reason is that this is a group of hard core gaming customers who prefer shooting and sports games including the use of a camera device called Kinect where body movements are used by players. In that manner this business is insulated from the overall trend where game developers are shifting to new technologies and developemnts such as Facebook and iPhone. Electronic Arts is focussing on the fast growth for popular games on the iPad.