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HSBC Spells Out Strategy Shift

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HSBC CEO, Stuart Gulliver, says the bank will move away from its emphasis on retail banking. After completing a stategic review of the bank's businesses Gulliver says the global retail banking business has grown haphazardly, with HSBC trying "to be all things to all people in all markets." There are about 39 countries where the retail operations are smaller and less efficient than competitors. HSBC has 6000 plus retail outlets worldwide. And Gulliver says outside of the U.K. and Hong Kong retail has not added substantially to the bank's returns. This means capital will be allocated in a more disciplined way going forward.HSBC will pull back from retail operations in Russia and focus on key markets- Germany, Turkey, Brazil and Singapore. Cost cuts of $2.5 to $3.5 billion are planned by 2013. Costs went up after management was preoccupied with the disastrous acquisition of Household Finance in the U.S. Focus will be on growing business such as the Global Banking and Markets Business which Gulliver headed previously.

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