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Chapter 11 for Borders, New Chapter for Books

Wall Street Journal Original article ›

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LyrArc Article Gist
The unravleing of Borders bookstores chain in the US, after Borders management failed to anticipate and build on the new trend to electronic books and made a series of mistakes. Borders filed for Chapter 11 bankruptcy protection in early Feb. 2011. Its online strategies simply failed to come up with answers to the cultural trend to online shopping for books and buying e-book readers. A serious bad decision from which Borders never recovered was to transfer its internet operations to Amazon Inc. in 2001. Amazon quickly built up customer relationships with millions of customers. Other decisions followed which put Borders in an untenable position. Borders increased its debt from $159 million in 2001, to $554 million for the fiscal year ended Feb 2, 2008, using the money for overseas expansion and share buybacks, which did little to address the looming internet problem. By contrast Barnes and Noble took the opposite strategy of paying down all of its $667 million in debt. Borders has modest beginnings starting in 1971, when Tom and Louis Borders, started a small used bookstore. By the 1990's bookstores with tens of thousands of books in one location were changing the bookselling landscape, as smaller bookstores were closing. Borders was able to ride this wave. When the next wave hit in 2010 with the internet, Borders was unable to respond and went into permanent decline. A costly trip through bankruptcy court means Borders will have to close one third of its 674 Borders and Waldenbooks stores, and cut a large part of the 19,500 staff. This will mean customers shifting to Amazon, Barnes& Noble, Apple Inc. and Google Inc. Mike Shazin, CEO of Idea Logical Co, a New York consulting firm, says he expects 50% of bricks and mortar bookstores to go away in 5 years, and 90% to go away in 10 years.

Borders bookstore in the U.S.

02/12/2011

Grouped Articles

Chapter 11 for Borders, New Chapter for Books

Wall Street Journal 02/12/2011

For Borders, a Scramble to Be Lean

Wall Street Journal 03/14/2011

Borders on Brink of Liquidation

Wall Street Journal 07/14/2011

Calling Off Auction, Borders to Liquidate

New York Times 07/19/2011

Lamenting Borders' Death at 'Store No. 1'

Wall Street Journal 07/20/2011

Borders Succumbs to Digital Era in Books

Wall Street Journal 07/20/2011

The bookselling industry

05/21/2010

The landscape of bookselling is changing rapidly. Experts estimate that with the shift to e-books 90% of bookstores will go away by 2020.

Grouped Articles

E-Books Rewrite Bookselling

Wall Street Journal 05/21/2010

Chapter 11 for Borders, New Chapter for Books

Wall Street Journal 02/12/2011

Cheapest E-Books Upend the Charts

Wall Street Journal 04/21/2011

E-Book Prices Get Slashed

Wall Street Journal 01/23/2012

U.S. Warns Apple, Publishers

Wall Street Journal 03/08/2012

Barnes & Noble Hit Hard

Wall Street Journal 04/13/2012

Barnes & Noble strategies

05/21/2010

Grouped Articles

After Weak Holiday Sales, Nook Tablets Will Add Google’s App and Media Store

New York Times 05/03/2013

Barnes & Noble Pulls Back After Losses In Tablet Wars

Wall Street Journal 06/26/2013

E-Books Rewrite Bookselling

Wall Street Journal 05/21/2010

What's Barnes & Noble's Survival Plan?

Wall Street Journal 04/18/2014

Barnes & Noble's Valuable Legacy

Wall Street Journal 09/09/2014

Barnes & Noble, Microsoft End Nook Pact

Wall Street Journal 12/05/2014

Barnes & Noble management

05/21/2010

Grouped Articles

Barnes & Noble Pulls Back After Losses In Tablet Wars

Wall Street Journal 06/26/2013

E-Books Rewrite Bookselling

Wall Street Journal 05/21/2010

What's Barnes & Noble's Survival Plan?

Wall Street Journal 04/18/2014

Barnes & Noble Stock Sinks on Wider Loss

Wall Street Journal 09/09/2015

At Barnes & Noble, Chief Is New, but Earnings Woes Are Old

New York Times 09/09/2015

Barnes & Noble Seeks Next Chapter

Wall Street Journal 01/06/2012


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