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Tata Water Purifier Wins the Top Prize for Novel Product

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Tata's new water filtration device called "Swach," for pure, sells for 999 rupees ($22.50), and is expected to sell 1 million units a year. The head of Tata Chemical's water-purifier business, Sabeel Nandy, says the demand in India is huge, about 250 million households. The goal is to put a purifier in these households to save them from water-borne diseases. The device has similiar potential in Africa, Southeast Asia, and Latin America.

Tata's products for lower prices to meet basic needs in emerging markets

10/25/2010

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Tata Water Purifier Wins the Top Prize for Novel Product

Wall Street Journal 10/25/2010


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