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Yogurt Culture Wars
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Greek yogurt sales have doubled every year since 2006. It is praised by nutritionists for its flavor and protein content. The market leader is Chobani, founded by Hamdi Ulukaya, of Turkish origin, who has dairy plants in Johnston, New York. Chobani's sales were $196 million, as of Oct 3, 2010, having nearly tripled from the prior year. The irony is hat Chobani bought Kraft's yogurt plant to set up this business. Kraft had decided to exit the yogurt business in 2005. Now with sales climbing rapidly, Kraft is back in the business. Kraft has introduced its new Athenos brand Greek yogurt at Wal-Mart stores. General Mills introduced Greek Yoplait yogurt in March 2010. A change in American eating habits is driving this trend, as more people are substituting yogurt for breakfast instead of cereal. Overall yogurt sales are up 7.8% over the past year, according to UBS analyst Palmer. The CEO of Yoplait, General Mills, says there is room for continued growth, as Americans eat yogurt less per person than people in the U.K., Australia or Canada. The No 2 yogurt maker is brand is Fage, which started in a small dairy shop in Athens. Fage began exporting to the US in the 1990's, and set up a dairy plant in New York state. To reach the main demographic for yogurt- health conscious women- this brand advertised in Women's magazines Vogue and Elle, and ran banner ads on the New York Times website, as well as ads on food and wine sites. Fage's sales were up 50% by Oct 3, 2010, and reached $123 million in the US market.
General Mills and Yoplait
10/21/2010
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General Mills Goes for Yoplait
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General Mills Offers More to Chew On
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Chobani Greek yogurt and the building of a new consumer product category in the U.S.
10/21/2010
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BusinessWeek 10/21/2010
Greek-Yogurt Maker Chobani Seeks Capital, Considers Strategic Options
Wall Street Journal 03/12/2014
Yogurt Maker in Talks to Sell Stake
Wall Street Journal 03/28/2014
TPG Said to be in Talks to Invest in Chobani
New York Times 03/27/2014
Seeking to Grow Chobani gets $750 Million Loan
New York Times 04/23/2014
At Chobani, Rocky Road From Startup Status
Wall Street Journal 05/18/2015
Chobani performance
10/21/2010
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Greek Yogurt Maker Chobani Lures Kellogg Executive
Wall Street Journal 07/11/2013
BusinessWeek 10/21/2010
Greek-Yogurt Maker Chobani Seeks Capital, Considers Strategic Options
Wall Street Journal 03/12/2014
Yogurt Maker in Talks to Sell Stake
Wall Street Journal 03/28/2014
TPG Said to be in Talks to Invest in Chobani
New York Times 03/27/2014
Seeking to Grow Chobani gets $750 Million Loan
New York Times 04/23/2014
New York and Idaho dairy farmers and Chobani's surging sales of Greek yogurt in the U.S.
10/21/2010
Grouped Articles
BusinessWeek 10/21/2010
Greek-Yogurt Maker Chobani Seeks Capital, Considers Strategic Options
Wall Street Journal 03/12/2014
Yogurt Maker in Talks to Sell Stake
Wall Street Journal 03/28/2014
Seeking to Grow Chobani gets $750 Million Loan
New York Times 04/23/2014
At Chobani, Now It’s Not Just the Yogurt That’s Rich
New York Times 04/26/2016
Yogurt Boom Leaves Dairy Farmers Behind
Wall Street Journal 06/27/2012
The shift to nutrition conscious eating in the U.S.
10/21/2010
The increasing popularity of juices and yogurt, and other health and nutrition focussed foods.
Grouped Articles
Balance of Power Shifts in Groceries
Wall Street Journal 03/27/2015
BusinessWeek 10/21/2010
New York Times 09/24/2011
Shared Meals, Shared Knowledge
New York Times 09/28/2011
5 so-called health foods you should avoid - The Washington Post
Washington Post 03/05/2012
Old Factory, Snap Decision Spawn Greek-Yogurt Craze
Wall Street Journal 06/20/2012
Yoplait
10/21/2010
Grouped Articles
BusinessWeek 10/21/2010
General Mills to Buy PAI's Yoplait Stake
Wall Street Journal 03/18/2011
General Mills Goes for Yoplait
Wall Street Journal 05/19/2011
Chobani management
10/21/2010
Grouped Articles
Greek Yogurt Maker Chobani Lures Kellogg Executive
Wall Street Journal 07/11/2013
BusinessWeek 10/21/2010
Greek-Yogurt Maker Chobani Seeks Capital, Considers Strategic Options
Wall Street Journal 03/12/2014
Yogurt Maker in Talks to Sell Stake
Wall Street Journal 03/28/2014
TPG Said to be in Talks to Invest in Chobani
New York Times 03/27/2014
Seeking to Grow Chobani gets $750 Million Loan
New York Times 04/23/2014
Chobani strategies
10/21/2010
Grouped Articles
Greek Yogurt Maker Chobani Lures Kellogg Executive
Wall Street Journal 07/11/2013
BusinessWeek 10/21/2010
Greek-Yogurt Maker Chobani Seeks Capital, Considers Strategic Options
Wall Street Journal 03/12/2014
Yogurt Maker in Talks to Sell Stake
Wall Street Journal 03/28/2014
TPG Said to be in Talks to Invest in Chobani
New York Times 03/27/2014
Chobani Expands Into New Yogurt Products
Wall Street Journal 04/21/2014
The fast growing yogurt market in the USA, especially Greek style yogurt.
10/21/2010
Sales doubling for Greek style yogurt, every year since 2006.
Grouped Articles
BusinessWeek 10/21/2010
Old Factory, Snap Decision Spawn Greek-Yogurt Craze
Wall Street Journal 06/20/2012
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