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Chrysler Looks Abroad for Revival

Wall Street Journal Original article ›

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While automakers are trying to stall legislation on higher fuel economy in Congress they are already planning large investments in engine systems that will raise fuel economy. Nardelli states Chrysler's three goals as boosting quality, improving fuel economy, and overseas presence. A $3 billion investment in engine systems is planned by Chrysler with the goal of improving fuel economy. Note that similiar investments are planned by the German companies and some of the new products are to be shown at the upcoming Frankfurt auto show. There the pressures for reducing auto emissions are building up with a strong environmental consciousness in Europe. Phil Murtaugh who headed GM's China operations before becoming Executive VP at Shanghai Automotive Industry recently will join Chrysler's team as head of Asian operations. He will stay in China and report to Michael Manley Executive VP of International Sales. Chrysler plans to export Chery cars made by Chery Automobile Company in China under its Dodge brand. Note that LaSorda and Press will both share the titles of President and vice chairman and split duties which will be a new arrangement being trued out by Cerberus.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

Grouped Articles

Fiat, in Deal With Union, Will Buy Rest of Chrysler

New York Times 01/01/2014

Worker Reaction to Chrysler bankruptcy

Detroit Free Press 05/04/2009

Bankruptcy reality sets in for Chrysler, workers

Detroit Free Press 05/04/2009

Chrysler reborn under alliance with Fiat

Detroit Free Press 05/04/2009

Impact:: Bankruptcy Announcement

Detroit Free Press 05/04/2009

Chrysler tried in vain to sell parts to Chinese, form partnerships

Detroit News 05/04/2009


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