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With Reliance Tie-Up, CBS Seeks A Passage to India's TV Market
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India's Reliance ADA Group and CBS are planning to setup a 50-50 joint venture, to be operational in 2010 or early 2011. CBS would initially use American programming for the Indian television audience, and in the next phase work with Reliance ADA to develop local programming. Disney, News Corp., Time Warner and Viacom already have a presence in India. The market is getting crowded in India with News Corporation's Star Plus, a leader in soap operas and movies. Viacom's channel "Colors" is creating local versions of reality shows. The new venture would try to compete with more thoughtful programming and good marketing. The size of the market and growth is large, growing from $5.7 billon in 2009 to estimated $11.3 billion in 2014 according to KPMG. Only 58% of the households in India currently watch television. The programming is growing quickly with 460 channels in 2009 from 120 in 2003.
CBS in the Indian market
06/01/2010
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With Reliance Tie-Up, CBS Seeks A Passage to India's TV Market
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Reliance ADA.
06/01/2010
Anil Ambani's reliance ADA is one of India's largest companies with interests in telecom, entertainment and other areas.
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India's television programming market.
06/01/2010
With only 58% of hoseholds watching television, room for rapidly increasing growth.
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With Reliance Tie-Up, CBS Seeks A Passage to India's TV Market
Wall Street Journal 06/01/2010
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