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No, the CEO Isn't Sir Richard Branson

Wall Street Journal Original article ›

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LyrArc Article Gist
How Virgin Atlantic's Ridgway sees his company, his market and the customer. What is their approach and what makes them tick in the trans atlantic market especially the London- US market. How he sees the opening of routes to the US from Europe to all airlines. The special way he sees things in the airline industry, the knack for coming up with the right ideas and doing them anyway if their intuition told them it was right and how providing value to premium customers is approached by Virgin and doing what customers would love to have but dare not ask in a industry thats run by guys who dont really like passengers.


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