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C. K. Prahalad, Proponent of Poor as Consumers, Dies at 68

New York Times Original article ›

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The work of Prof. C.K. Prahlad of the University of Michigan in advocating sale of products at low price points in emerging markets. Products would be designed and manufactured to meet the needs of consumers with smaller incomes in urban and rural areas of poorer countries. Considerable progress has been made in this field in India to improve access to products taken for granted in countries in N. America and Europe.

Prof. C. K. Prahalad and selling at low price points in emerging markets

04/21/2010

Grouped Articles

C. K. Prahalad, Proponent of Poor as Consumers, Dies at 68

New York Times 04/21/2010

C.K. Prahalad, 1941-2010

BusinessWeek 04/22/2010

Danone Expands Its Pantry to Woo the World's Poor

Wall Street Journal 06/25/2010


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