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The bankruptcies and the closing of plants, the shift to cars, crossovers and higher mpg vehicles, the preferences of newer generations of buyers including frugality with this economic downturn, mean carmakers can quickly gain or lose market share at this time. Quality improvements are coming from all sides, for the Japanese the Americans are neck and neck, and the Koreans are sprinting ahead. For the Americans there is lack of consistency brand to brand.
Grouped Articles
Detroit Vehicles Outperform Imports in Quality Study
Wall Street Journal 05/13/2013
Makers Pack New Cars With Technology, but Younger Buyers Shrug
New York Times 01/26/2014
Detroit Automakers Closing Quality Gap
Detroit Free Press 06/23/2009
Detroit Auto Makers Boost Quality Scores
Wall Street Journal 06/24/2009
Safeway Shifts Tactics in Grocery Price War
Wall Street Journal 10/16/2009
Clunkers Sales point to challenges for Detroit's Big Three
Detroit News 11/09/2009
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