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Hewlett-Packard Computes the Value of Bright Ideas
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For HP R&D productivity is critical, this is calculated as research spending as apercentage of gross margin. The key is to ask where do we get the biggest payoffs in sales and profits . For example touch screen technology for laptops got high priority this way. And one relates R&D to product lines to see where it will get the most mileage and make the biggest difference.
HP R&D
03/12/2009
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Hewlett-Packard Computes the Value of Bright Ideas
BusinessWeek 03/12/2009
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