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Suzuki in India, Adidas and Philips NV in China maintain sales momentum by moving to smaller towns and rual areas in emerging markets.
Linked Articles
Philips's CEO Urges Local Strategies for Emerging Markets
Wall Street Journal 08/30/2010
Maruti Suzuki Bets Big on BackwatersWall Street Journal 12/24/2013
Nissan's Ghosn opens factory in Tangier, Morrocco, to make the Logan, a $7500 car already made in several countries.
Linked Articles
Wall Street Journal 12/13/2007
Ghosn Bets Big on Low-Cost StrategyWall Street Journal 09/04/2007
Nissan gets into the Indian market with plans for a lowcost car in the $5000 range like the lowest cost Maruti Suzuki car.
Linked Articles
Wall Street Journal 12/13/2007
Nissan Races to Make Smaller, Cheaper CarsWall Street Journal 10/22/2007
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