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JetBlue's experiential marketing effort.
05/09/2010
Using flyer comment such as the favorable opinions about legroom in a special location called experience in the JetBlue website.
Grouped Articles
JetBlue Dares to Poke Fun at Its Competitors
New York Times 10/13/2010
JetBlue CEO in Hot Seat as Airline Lags Rivals
Wall Street Journal 05/13/2014
JetBlue Asks Its Fliers to Keep Spreading the Word
New York Times 05/09/2010
Wall Street Journal 02/08/2012
Shanghai's return to prominence as business location.
06/13/2006
Grouped Articles
Expo Offers Shanghai a Turn in the Spotlight
New York Times 04/29/10
Expo Renews Focus on Shanghai's Foreign Side
Wall Street Journal 05/01/10
Washington Post 12/14/10
As China's Auto Market Booms, Leaders Clash Over Heavy Toll
Wall Street Journal 06/13/06
Shanghai's Pudong, Once Soulless, Rises Up
Wall Street Journal 12/21/11
Wall Street Journal 01/31/12
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