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The American Consumer in 2010-2013
07/29/2010
Spending habits in the post 2008 crisis period with a gradual recovery in spending but not enough of a recovery. And some erratic patterns in consumer behaviour of cost cutting on basic consumer goods and splurging on electronics and other goods.
Grouped Articles
Wall Street Journal 04/18/2013
BusinessWeek 07/29/2010
Tech Gadgets Steal Sales From Appliances, Clothes
Wall Street Journal 08/03/2010
Another Threat to Economy: Boomers Cutting Back
Wall Street Journal 08/16/2010
Battered, Bargain-Hungry Buyers Keep Retail Sales Weak
Wall Street Journal 08/14/2010
Retailers Are Sold on Frugality
Wall Street Journal 08/18/2010
Marketing trends in the packaged foods industry.
05/26/2010
Marketers from Smuckers, General Mills, Kellogg and other to Kraft, are trying to bring new life to old brands like Macaroni and Cheese. And are doing this by showing emotiona attachment to not outgrow old habits for these staples.
Grouped Articles
General Mills Is Serving Wheaties, the Breakfast of Champions, to Younger Consumers
New York Times 06/30/14
General Mills Profit Drops 25%
Wall Street Journal 09/18/14
General Mills to Remove Artificial Flavors, Colors from All Cereals
Wall Street Journal 06/23/15
Changing Consumer Tastes Continue to Weigh on General Mills
Wall Street Journal 07/02/15
Inside Kellogg’s Effort to Cash In on the Health-Food Craze
Wall Street Journal 09/01/15
General Mills Profit Rises, Helped by Cost Cuts
Wall Street Journal 12/18/15
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