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LyrArc brings in selected articles from many of the world's top publications.

Articles are selected by experts and you can see the gist of the important articles.


The Times Original article ›
LyrArc Article Gist
Garweth Southgate is seen as one of Britain's most admired leaders in this report in The Times. His popularity is at 72%, compared to Churchill's at 65%. He is seen as "a decent bloke."

Born in Hertfordshire, educated in West Sussex, Southgate's soccer career ended in 2006 playing for Middlesbrough after defeat in a Uefa final with Seville. His managerial career started that year and he was manager till 2009 when Middlesbrough were relegated on the final day of the season. He was out of management for 4 years till he took charge of the under 21 team. In 2016 he took charge of the England senior team. Southgate has seen the ups and downs of soccer both as a player and a team manager, which has given him the humility and sense of respect for others that has marked his career. 

New York Times Original article ›
LyrArc Article Gist
Marketing campaigns in 2011 for the Toyota Siena, Honda Odyssey, Chrysler Dodge Grand Caravan, Ford C-Max. Sales are up 42% for Honda Odyssey since October 2010, when 2011 models and campaign was introduced. The campaign has helped increase sales by 18.5% through November 2010, for Toyota's Siena. This is double the industry average for minivans and is a bright spot for Toyota, whose overall sales have been flat since the recalls. Toyota's Siena campaign shows rapping parents with kids in the back, making it cool to be seen in a minivan. Toyota's national marketing manager says the stories they heard were that people just did'nt want to be seen in a minivan, the soccer-mom joke or feeling playing a part in this. These ads hope to dispel that notion.
Wall Street Journal Original article ›
The Hindu Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
Microsoft CEO, Satya Nadella, is intervewed by Shira Ovide of the WSJ. Compared to Bill Gates and Steve Ballmer, Nadella has a quiet demeanor. Responding to a question about how he made it from heading R&D for the Bing search engine to the CEO position, he says what helped him most was working in different jobs at Microsoft with different contexts and challenges, including a mix of some where success was achieved and some in which it was much harder. The experience of people in his management team is similar. He says his sense of being an outsider while being an insider is something he always had in him, and something he now encourages as a CEO. Reading outside of work is his only rule, and this may help him maintain some distance from work to think like an outsider. His preference is literary reading not common among senior managers- T.S. Eliot's poetry. Taking some off from work for medical leave or other reasons, is something he supports, especially from his own experience needing such leave as a 29 year old at Microsoft....
New York Times Original article ›

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