LyrArc Article Gist
Shayndi Raice of the Journal interviews CEO Mark Zuckerberg, and COO Sheryl Sandberg, of Facebook, before the company's IPO.

LyrArc Article Gist
Americans are increasingly using messaging apps to post status and photos. In the last quarter of 2018 the users posting status and comments dropped by 10% to 23%, for photos posted it dropped by 10% to 28%. This shift means people are posting less on news feeds and more on privately encrypted messaging apps such as WhatsApp, and WeChat in China. WeChat also does payments and e-commerce. Facebook is making the change as it shifts away from news feeds that have faced a credibility gap.

LyrArc Article Gist
Is trying to impose one's views on a whole society through Class B voting shares family control consistent with the idea of government by, for and of the people? Apple, Amazon and Microsoft have chosen not to go with dual class shares. Of Apple largest 8.5% of shares owned by Vanguard, 6.7% by Black Rock. Google and Meta have chosen dual class for family control. With 14% of the shares in News Corp. Rupert Murdoch family has 41% of company votes. Starboard Value, activist investor, challenges this ownership structure in a proposal at the company's annual shareholder meeting. There are shares that have voting rights and other shares that have no voting rights. Starboard has 4.9% of voting shares, 3.7% non-voting shares. Dual class shares give families control of a company. Ford family with only 4% of company shares controls 41% of the voting shares. Meta owner Zuckerberg with 14% of shares controls 57% of the company. After 2021 companies going public still had 24% choosing dual class -Class A 10 votes per share, Class B 1 vote per share. Council of Institutional Investors on its site says sunset provisions after 7 years are gaining ground to phase this Class A out.  Institutional Shareholder Services another shareholder of New Corp. says- “Multi-class capital structure with unequal voting rights create a misalignment between economic interest and voting rights, which can disenfranchise shareholders holding stock with inferior voting rights." ...

LyrArc Article Gist
Mr. Acton and Mr. Koum, co-founders of Whats App messaging service have left the company after disagreements with Mr. Zuckerberg of Facebook. They say they had no intention of seeing Whats App turning into a clearing house for ads. Initially following the acquisition there was an agreement that advertising would not be the focus for Whats App, and the Whats App founders were given a large degree of autonomy. This has changed as Facebook uses data it collects to target audiences for ads on its services.

LyrArc Article Gist
Facebook says in its IPO filing that it has 845 millon users worldwide. This is up 39% from the prior year. Revenue is up 88% from the prior year. Facebook's 2011 revenue is $4.27 billion, according to eMarketer. Facebook's 2011 profit was up 65% from the prior year. Analysts say costs and expenses are growing faster than revenues. R&D costs including employee hiring and equity compensation went up to $114 million in 2011 from $9 million in 2010. Facebook had 3,200 employees in Dec. 2011, compared to 2,172 in the prior year. Revenues come from online ads. Ads on the Facebook site increased by 42% in 2011 over the prior year, and average price per ad increased by 18% in this period. Ads are generated using the information provided by users on demographic factors, age, location, gender, education, work history and specific interests- so that subsets of users can be targeted by advertiserrs of products.

LyrArc Article Gist
Facebook's net income reached $1.56 billion in the fourth quarter of 2015, a jump from the $701 million reported for the prior year quarter. Mobile ad revenue made up 80% of Facebook's ad revenue. In 2014 the figure was 20%.