Snapchat CEO Spiegel's aloof management style leads to him becoming unresponsive to the views of his team. A new design fails to win customer approval and the share price of the company falls 76%. He decided to launch a redesign of the messaging site which sends photos and videos to friends as "snaps" that disappear in a few seconds- was once seen as a competitor to Facebook. He called for a redesign unexpectedly after visiting China in 2017.
Spiegel, 28, a designer, tends to push ahead based on instincts. He ignored the pleas of his executive team for more time to do the redesign. A gut decision was made and a schedule was set that pushed an aggressive timeline, dismissing concerns of team members.
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