LyrArc Article Gist
The average age of readers is 59 years and 75% are male for the Wall Street Journal. WSJ has about 3.4 million digital subscriptions. Emma Tucker, editor in chief of the Wall Street Journal says, she doesn't want the Wall Street Journal to become the German car industry of news publishing. She is pushing for changes to bring younger and more diverse readers to the WSJ. Emma Tucker was deputy editor of The Times of London and Editor of The Sunday Times in 2020. Her new role requires managing 1200 journalists compared to 120 in earlier work. Audience data is part of her way of responding to new changes.

LyrArc Article Gist
Emma Tucker Editor of The Times will take over as Editor of The Wall Street Journal from Matt Murray. Emma Tucker started at The Financial Times before moving on to the Times of London as deputy editor, and Editor of the Sunday Times.

Ms. Tucker led The Times of London from 2020 leading to digital subscriptions increasing from 320,000 to 450,000 by Sept 2022. Matt Murray joined the Dow Jones at its Pittsburgh bureau in 1994, before serving as executive editor and deputy editor in chief. He started the audio podcasts, and a series on Facebook's negative effects on young women and TikTok's algorithm can introduce adult content to minors. He took the digital subscriptions from 1.59 million to 3.16 million as Editor of WSJ. Murray's strategy was for the WSJ to remain focused on its core strengths in business, finance and economics even as it pursued general interest readers by simplifying the reading.