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The Remaking of The Wall Street Journal

NYTimes.com Original article ›
LyrArc Article Gist
The average age of readers is 59 years and 75% are male for the Wall Street Journal. WSJ has about 3.4 million digital subscriptions. Emma Tucker, editor in chief of the Wall Street Journal says, she doesn't want the Wall Street Journal to become the German car industry of news publishing. She is pushing for changes to bring younger and more diverse readers to the WSJ. Emma Tucker was deputy editor of The Times of London and Editor of The Sunday Times in 2020. Her new role requires managing 1200 journalists compared to 120 in earlier work. Audience data is part of her way of responding to new changes.



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