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Campbell Soups It Up

Wall Street Journal Original article ›
LyrArc Article Gist
Campbell paid $1.55 billion for Bolthouse Farms. The large premium stems from the problems Campbell is having with canned soup sales eroding from competition with store brands.
Wall Street Journal Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
Campbell Soup Co. acquires Bolthouse Farms of Bakersfield, California, a maker of high-end juices, for $1.55 billion. By doing this Campbell is shifting into beverages and into fresh foods from its traditional business in canned condensed soups which have a long shelf life. The packaged fresh food category is growing at 7% a year much faster than the canned soup business. This also complements Campbell's V8 vegetable juice products.The soup business is declining because of a change in consumer preferences for simplicity in meals, lack of new products and ineffective discounting. Campbell is planning to introduce 30 new soup items, and packaging in pouches with newer flavors, to get younger people to try its products.
Wall Street Journal Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
The increasing popularity of store brand food is affecting Campbell Soup sales. Another factor is less trading down by higher educated workers than in the recession in 2008-2009.
New York Times Original article ›
LyrArc Article Gist
Advertising is shifting to basic bread and butter products like Campbell soups, Kraft cheese, Post cereal and down for GM and Ford.
Wall Street Journal Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
BusinessWeek Original article ›

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