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Isaacson tells the story of Musk and paying $44 billion for Twitter, how all these birds have to go. Of Musk seeing the words "psychological safety" at Twitter and being take aback. Mental wellbeing, worklife balance were not his thing, says Isaacson. A failed acquisition, conversion and renaming of Paypal, led Musk to Twitter as a way to create a site that does all things including payments and social media. Contrast Musk with Carlos Tavares, CEO of European EV automaker Stellantis who makes worklife balance part of his way of running the company, and one sees a shocking contrast in a war of ideas of what is the most productive and what makes productive employees.

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This piece in The Economist points out that Twitter use has peaked at 313 million users and is not growing. It says users  spend about 2.8 minutes on average on the site per day, down by about one third from previous years.

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This report in WSJ says Mr. Musk's agreement with Twitter for the $44 billion merger had terrible timing. It comes with the future for social media companies becoming dimmer and the plunging shares in Tesla with the high inflation and the war in Ukraine hitting stocks.  It is striking that Musk around January 2022 before the invasion of Ukraine referred to Twitter as "the future of civilization," as reported by WSJ. This was typical of the hyperbole and talk typical of the last two decades that hyped up internet stocks. Musk said- "Having a public platform that is maximally trusted and broadly inclusive is extremely important for the future of civilization. I don't care about the economics at all." Twitter stock meanwhile has dropped to 20% below the price it came into public markets in 2013, now at about $35 a share. Mr. Musk agreed to buy Twitter at $54.20 a share about 50% more than it stands now. Twitter ad revenue outlook is dimming further as has happened at other social media companies and the company is now cutting jobs says the WSJ. ...

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Twitter has grown since its founding in 2006, to emerge as a social media platform by 2012. Its growth is during the same period that the smartphone made its entry- the iphone in 2006 and the android phone in 2008. The short form of 140 characters works well on a mobile smartphone. It was much easier to type in the 140 characters into a smartphone than into earlier phones. Its adaptability to the smartphone and the spread of smartphones everywhere gave it tens of millions of users.  Jack Dorsey who founded Twitter tries to develop a longer form through a startup Medium and does not himself believe that the short form provides a medium for thoughtful expression. By 2016 it forms the basis of president Trump's campaign against both the establishment in the Republican and Democratic parties.  By the time of the Joe Scarborough fact check of president Trump's comments on Twitter in May 2020 so much has become muddled up that the WSJ editorial while calling the comments nasty, says the fact check itself has bias. Mr. Trump says conservative voices in the Republican party are silenced.  By institutionalizing the short form the tech platforms and tech companies have built their own structures on the decline in cultural and other literacy in America, Europe and in other countries.   ...

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The social media site Twitter frequently loses money and took on $13 billion in debt says this report in the NYT. Musk faces financial challenges a he takes over the company, and this report says the company would be unlikely to invest and simply be paying the bills. Twitter it says, has not made a profit for 8 of its past 10 years. 

Twitter's interest expense alone would grow from $50 million to $1 billion with the new debt. Company operations generated about $630 million in cash flow to fund operations. Twitter had $6 billion in cash before the buyout and a large part of this would have gone to close the acquisition. All the financial resources of the company will now go to service the debt. About $1.2 billion in marketing expenses mostly salaries are likely to be cut. And layoffs of a significant fraction of the total employees may be a way to conserve capital to service the added debt, this report shows.

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This WSJ report shows how the Twitter account of Barack Obama and Elon Musk and other prominent individuals were hacked by a 17 year old Florida teenager who was into online gaming and bitcoin currency. The teenager acted as a co-worker from the IT department to convince a Twitter employee to provide access to company internal information. After doing work fo taking over and selling online accounts the teenager started an effort to penetrate Twitter's internal systems. The teenager Mr. Clark setup several fake phishing pages, including one for the internal Twitter Okata login portal. Okta is used for securely logging into to Twitter's internal company systems.

The hourslong hack of Twitter accounts happened on July 15 with A message put on Mr. Obama's Twitter account by  saying-"All Bitcoin sent to the address below will be sent back doubled. If you send $1000 I will send back $2000."

 

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Layoffs at Twitter begin as Elon Musk assumes control of this social media company. Tech is now losing favor in the US financial markets and focus is shifting to areas where capital can be better invested to serve the public, for infrastructure, for renewable energy, for improving the lives of working families, and for bringing manufacturing back to the heights it enjoyed in the years after World War II.

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How much capital allocation is distorted in the US today is again evident when dire needs for infrastructure and fighting climate change action are unmet. How much capital is being wasted in the $44 billion used to purchase Twitter? In just one part of that investment banks lent $13 billion to Elon Musk for purchase of Twitter and WSJ reports already taking a 15% loss of $2 billion. The list of wasted allocation is endless.

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Dick Costolo resigns as CEO of Twitter in June 2015. Twitter co-founder and chairman Jack Dorsey will be the interim CEO. This follows a high turnover in senior managers at the company, with the departure of the COO, CFO, and replacement of 4 product chiefs. Quick decisions by Costolo in the early days before the IPO helped the company, but are now seen as a weakness for Twitter. Twitter share price was down 20% after reporting weak revenue growth for the last quarter.

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The confusion and dimming outlook surrounding Twitter and other social media companies is shown here in this report in the WSJ.

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Mass market advertisers see Twitter's 218 million users as not a large audience of the size they would like to see. About one fifth of U.S. internet users are on Twitter, according to Forrester Research. Advertising now generates about 85% of the $317 million in revenues for Twitter in 2012, according to a SEC filing. Twitter provides a tool for sending 140 character messages.

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Twitter's debt is rated as junk in Nov. 2014. Twitter shares are down about 37% in 2014. S&P says the company may not generate positive discretionary cash flow before 2016.

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Shira Ovide interviews Twitter CEO Dick Costolo in Feb. 2013.

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A pair of reports by the U.S. Senate Intelligence Committee shows that Google, Facebook and Twitter "evaded" and "misrepresented" themselves about the extent of activity by Russian trolls on their sites. 

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This WSJ report on Elon Musk of Tesla shows him neglecting a healthy lifestyle and not paying enough attention to needed sleep and nutrition. Since taking over Twitter the 51 year old Musk is working even longer hours from 80 hours to 120 hours a week, says this WSJ report. This type of hectic lifestyle is not productive in the quality of work and comes with a personal cost to health. Musk's acquisition of Twitter acts as a serious distraction from running electric car maker Tesla.

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This picture of Jacob Rees Moog the head of the no-deal Brexit faction in the Conservative Party is seen widely on Twitter. It gives a sense of Mr. Moog indifferent to all the chaos around him serenely confident that no-deal Brexit is all that counts, down to this stretched out pose in the House of Commons. 

This picture also appears on BBC News and is described as one showing an indifferent elite that cares little for what is happening outside of their world.

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The revival of the Mid-Market part of the downtown area in San Francisco after Twitter sets up headquarters here in April 2011. Twitter signed a lease till 2021 with Shorenstein Properties for a 11 story building built in 1937, for 295,000 square feet. Other developers are moving into San Francisco. Tishman Speyer is constructing two office buildings in the area called South of Market in San Francisco. Rents are now at $53.84 per square foot in San Francisco in the fourth quarter 2013 compared to $46.12 in the third quarter, according to C.B.R.E. Vacancy levels have dropped from 9.7% in 2012 to 8.2% in October 2013, and down from 15% in 2010.

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Twitter, Facebook, Groupon, LinkedIn, Pandora and other names command large valuations. Twitter's curent valuation is estimated at between 8-10 billion dollars. Twitter has sales revenue for 2010 of $45 million, and it had a loss as it invested heavily in data centers and hiring. Estimates of revenue for 2011 are between $100 million and $110 million. Twitter is trying to build its ad revenue with a 20 person sales team headed by Mr Bain, a former Fox Interactive Media president.

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Williams and Stone founders of Twitter talk to Michael Malone. Williams is from a rural part of Nebraska, soyabean and cattle farm in Clarks, Nebraska, pop. 361. He dropped out of the University of Nebraska, drifted around the country key, West, Dalla, Austin, doing various technology jobs, then ending up in the farming town of Sbastopol, Marin County, working for and oldstyle media/conference firm , where he started writing code, extending it to freelance work for Intel anfd HP. He could not hold traditional jobs, and teamed up with another freelance code writer to found Pyra Labs for management software. As this did not generate enough revenues though widely admired, he then started Bloogger.com, turning abug intoo afeature through one of his recurring brainstorms. He developed it from anote taking applicaton in Pyra, and invented the term "blogger." Pyra was started in 1999, Blogger.com attracted some financing and was turned into a product. Google acquired the company. At that point Williams teamed up with a chap named Noah Glass, to start Odeo, a podcasting company, and bought out the venture investors with his Blogger cash. At that point he took asidelight of Odeo, its social networking tool and developed it into Twitter. Twitter enables users to send short messages called tweets, of less than 140 characterson their personal feed. These are real time diary entries that can be read by other users, called "followers", wo have subscribed to that page. Its like sending short powerful personal messages to ones own inner circleof people, like Obama's tweet, "we just made history," on the night of his win....

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Instant information, too much information, can bring its own set of problems including making people unable to figure out what information to trust. Here Evan Williams, a co-founder of Twitter, describes the problems and his second thoughts about progress and the internet. His new startup Medium hopes to encourage long form writing, but even this is shorter than the longer form articles that were common in prior decades.

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Former Pearson CEO Marjorie Scardino joins the Board of Directors of Twitter as its first female director. Scardino was the first woman to become CEO of a FTSE 100 company in the UK when she was appointed head of Pearson in 1997. Her reflection on the progress since then is one of disappointment. She told the Telegraph newspaper when she left Pearson that not much had changed in the 16 years since 1997, with few women on the board of directors, chairmen or CEO positions in the corporate world. Yoree Koh points out in this report that only 8.4% of Silicon Valley companies have women directors, according to an annual study put out in Dec. 2012 by the Universiy of California, Davis. About 40% of the tech companies in the S&P Composite 1500 index have no women on their boards, according to an Ernst & Young report.