LyrArc Article Gist
Apple Music is about to overtake Spotify in the U.S. with its subscriber account base growing at 5% a month compared to 2% for Spotify. Apple Music comes in preloaded on Apple devices giving it an advantage.  Globally Spotify has twice the account subscriber base of Apple Music. Other players in the field are Pandora, Amazon and Google's You Tube for streaming music. Streaming users play a small monthly fee or put up with ads. Yet the industry of streaming music is yet to be profitable this report points out. Apple Music and Spotify both exaggerate the size of their user base. Spotify charges $9.99 a month for streaming music service, yet even after having a large subscriber base in millions it is still not making a profit. Spotify and Apple Music both offer student plans for $4.99 a month, and a family plan for 6 persons at $14.99 a month. In the free tier or initial free subscriptions period Apple Music is way ahead of Spotify, the Home Pod device adds to Apple's advantage. ...

LyrArc Article Gist
Spotify raises $1 billion from venture capital firms in March 2016. It gives the VC firms a 20% discount in a IPO offering for the shares in 1 year, and adding 2.5% every 6 months till an IPO. Spotify is losing money and plans an IPO in 2 years. It faces competition from Apple Music streaming service. Private equity firm TPG, Dragoneer Investment Group, and clients of Goldman Sachs participated in the deal. Tech firms are increasingly using convertible debt rather than equity. Spotify also pays annual interest of 5% which is added to the debt, and this increases by 1 percentage point every 6 months till it reaches 10%. Fidelity Investments has marked down its Spotify stake, down 27% for Spotify shares since August 2015.

LyrArc Article Gist
Adele's target audience is women 18-44 years who watch shows like "Family Guy." The CD "25" set records selling 3.2 million copies in the first week in the U.S., and 800,000 in the UK, according to Nielsen. This follows a similiar record for the CD "21," which sold 30 million copies. Another hit song is "Hello." Target has provided promotion for the CD but the promotion is not on streaming sites or on social media, a different approach to marketing the music. Radio is seen primarily as promotional media. Adele's fans are buying the music CD's instead of streaming it, out of consideration for the effort put out by Adele in her songs.

LyrArc Article Gist
Peers says Amazon's strategy is flawed and the new Kindle Fire tablet will cut into Amazon's already low margins. He points to the analysis of components going into tablets by IHS iSuppli, which found materials costs alone come up to over $262. For companies making hardware such as Samsung and Sony the tablets have to be priced higher. By pricing the Kindle Fire at $199, Amazon CEO Bezos, may be counting on the tablet boosting Amazon's retail business, the digital music, and the streaming of videos, and bookstores. Surveys show the tablet being used mainly for web surfing or email, and less for watching video or reading books. Amazon has the Kindle e-reader which is a better option for readers because of the price. And video sources include other suppliers including YouTube and Netflix. Apple still has the edge in resources- $76 billion in cash and investments in mid 2011- to support lower prices on newer versions of the iPad with more capabilities and design features. Apple with its supply chain experience may be able to obtain better costs from component suppliers than Amazon for future price reductions. Sony and Samsung also bring the manufacturing knowhow and expertise to do this, with Sony's added capabilities in designing devices. The H-P tablet experience shows how quickly a tablet can become obsolete in this market....

LyrArc Article Gist
Bob Pittman, CEO of radio company Clear Channel, a veteran from the AOL days, and his plans to reinvent the radio business. Radio now commands 6% of advertising revenues compared to 50% for television. His plan is to push that figure up. Radio advertising was up just 1% to $17.4 billion in 2011, according to Radio Advertising Bureau. In addition to the internet and satellite radio, new streaming music services such as Pandora and Spotify will make this difficult. Clear Channel is also struggling with $20 billion in debt.

LyrArc Article Gist
Spotify acquires podcasting firms to broaden its appeal and acquire nonmusic content including listening time on radio. Spotify thinks it can bring to nonmusic content podcasts what it has done for music by bringing better curation, customization and recommendation, while developing tools and collecting data for podcasters. Talk enhances the experience of listening to music, says Spotify CEO Daniel EK.  Spotify aims to take some of the two hours people listen to radio globally and make money off of it. Ek says video is a bout $1 trillion market, and music plus radio $100 billion, but he questions whether our eyes are worth 10 times as much as our ears." Adding more monetization opportunities is key. Spotify says it has seen that podcasts command an engaged audience- people who see podcasts spend twice as much time using the service, and tend to stream more live music. They are less likely to cancel subscriptions.  Spotify has 206 million users and 96 million subscribers. Average revenue per user is 4.89 euros as many of Spotify's users come in through family plans and in international markets with lower pricing power. ...

LyrArc Article Gist
Spotify is in the same position as Netflix in 2011 with its margins restricted by the fact that most of the major TV content was controlled by a few companies. It broke out of this with its own TV series "House of Cards." The gross margin at Spotify is at 24.5% but it will be hard to bring it up because Spotify is dealing with a few producers of music for licensing deals, the big 3 and Merlin controlling 87% of songs streamed.

Competitor Apple Music has the deep pockets to offer music subscriptions on plans that are minimal cost in the first year. This puts pressure on Spotify with monthly subscriptions dropping to $6.55 or 5.32 euros in 2017 from 6.84 euros in 2015. This pressure on pricing from Apple Music will only grow. Spotify meanwhile has not made profit since its founding.