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The firing of Tata CEO Cyrus Mistry by Ratan Tata, former chairman of the Tata Group, leads to a prolonged crisis at the companies of the Tata Group. A vote is needed at Tata Motors and Tata Steel for Mistry to be ousted from these companies following a vote to oust him at TCS. The parent company's board of directors have voted to oust Mistry. The expert view is that the crisis will not last much longer as all Tata companies need the Tata name and will eventually fall in line with the wishes of Ratan Tata. Ratan Tata followed J.R.D. Tata, and Jamsetji Tata, both legendary leaders of the company. Though Mr. Mistry's family owns 18% of the company, much of the reputation of the company lies in the Tata name and the work of JRD and Jamsetji, so that the 660,000 employees of India's largest company are likely to see this as a temporary setback in the long term.

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Ford is considering sale of it one third stake in Mazda. The Nikkei notes that Sumitomo Corporation or Tata Motors may bid for the stake.

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After some ill timed acquisitions Tata Sons is strapped for cash. The value of Tata Sons holdings in the group's 27 listed companies has halved in less than a year to under $25 billion. This leaves Tata Sons, the parent company of the Tata group, strapped for cash, as one way it raises cash is by offering its equity stakes as collateral to lenders. A cash crunch is evident at Tata Motors with $2 billion of debt from the acquisition of Jaguar Land Rover due by June. Tata has to get its banks to roll over this debt. And this week Tata Steel whose shares are down 76% in a year stated that Tata Sons has pledged 13.2% of the company as collateral against borrowings.

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Tata Technologies, a division of Tata Motors, shows the Emo concept electric vehicle at the Detroit Auto Show. It was designed by American, British and Indian engineers.

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Cyrus Mistry, who is 43 years old, head of the Shapoorji Pallonji Group, a construction company, will be the new CEO of Tata Sons. He was a board director of Tata Sons for several years. His father is the largest shareholder in Tata Sons with an 18% stake in the company. Mistry, who comes from the same Mumbai based Parsi families as the founder and previous heads of Tata Sons, studied civil engineering at the Imperial College in London and management at the London Business School. He is an Irish national because of his father's marraige to an Irish woman. The previous chairman of Tata Sons before Ratan Tata, J.R.D. Tata, who ran the company for most of the postwar period, also had a similiar background, as J.R.D.'s father married a French woman. By virtue of its acquisition of the steel company Corus Group, and the acquisition of Jaguar-Land Rover, Tata Sons is now the largest manufacturing company in the U.K., in addition to being one of the largest and most well known companies in India. About 58% of sales now come from overseas. Companies in the Tata Group include Tata Consultancy (IT), Tata Motors (autos), Tata Steel (steel), and a range of other businesses in India. Ratan Tata will remain chairman till Dec. 2012, to give time for Cyrus Mistry to assume his new role....

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The chairman of India's Tata Group, Ratan Tata, talks to the WSJ's Paul Beckett. Tata Group now employs 357,000 people and gets 65% of saes from overseas. He describes the difficulties with the Jaguar and land Rover acquisition. And says Tata Motors did very well to extinguish $3 billion in debt arising from the acquisitions by raisng new capital, liquidating some assets and doing away with loose practices. The experience at the new location in Gujarat for the Tata Nano minicar is very positive and production is planned for January 2010. He has some words for India's government, saying that India will remain an agricultural country unless the government finds some better way to fairly and justly compensate farmers for their land where industrializaton is takng place. He sees an alien view of industrial development in W. Bengal and says Tata is better off from being away from that place. For the US and Indian firms operating in the outsourcing space he has some advice. He wants Indian companies to be sensitive to the American unemployment situation, the stress being felt by jobless people, and that its important not to be aggressive and alien to pain that is going on in the USA. Ratan Tata is a graduate of Cornell University in aeronautical engineering, and closely connected with the University. ...

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Tata has a couple of things going for it to make a car at a price under $2500- a different vision behind it and a longer term idea of the market and its opportunities for Tata Motors. This is a personal vision of Ratan Tata, the last in the series of Tata family members who have run a company that was at the leading edge of industrialization in India since British times in the closing years of the 19th century. He sees this as a way to bring a car that is affordable to millions of Indians, the average Indian, just as his father and great grand father were pioneers in India's early steps towards industrialization. This also will serve another purpose. It will provide momentum to India's manufacturing base by putting India's auto industry on its way to sell cars by the millions in the next ten years. The cost was a challenge to Indian engineers ingenuity. It would help them develop something from scratch from a clean slate, and as he hoped reinvent the car if possible. The cost also was doable in India because of the wages paid to Indian engineers and workers are different. The entire cost structure with suppliers like Bosch providing the engine also and internet purchases of parts coming under a completely different way of doing business, again a reinvent of things. And the skimping on a lot of basics like a radio is possible in the Indian context where the inital target market is the scooter family of which in India there are millions. People who would simply be waiting for such a bare bones car, not see it as such because it is a great advance over a scooter even in terms of safety. What most people who have never been to India would not be able to grasp is that a whole family of four can be seen riding on a scooter or motorbike in India on weekends in Indian urban areas. Tata's idea of the market potential is the way it can ride the next stages of increasing incomes in India. Once it has come up with this car it can come up with enhanced versions with an airconditioning and radio and so on, and still price it way below competitors with Tata's quality and brand name and innovative design. As long as Tata can sell all the cars it makes it can expand production rapidly. Tata's costs for engineering a top selling model may be only 20% of the $350 million it costs western companies, according to Alix Partners, with savings of $300 to $1000 per car right there. Labor costs are about $1.20 per hour in India, less than what auto workers make in China, this provides more cost savings. Tata plans to supply kits to dealers who will do the final assembly in small workshops. This distribution strategy will save Tata another chunk of costs, as about 20% of the car's cost is in distribution in the USA. ...

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Honda is targeting young students and professionals and the need to navigate through traffic congestion on busy Indian urban streets to promote sales of its new models of scooters and motorcycles in India. Its taking a different route to the Indian mobility market from that taken by Tata Motors with its low cost Nano car.

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Tata will start making the Nano small car in the 4th quarter of 2008 at a plant it is constructing in the eastern state of West Bengal. Tata faces the same difficulties other car makers are facing around the world as fuel prices adversely affect car sales, and the unprecedented and enormous increases in the prices of raw material costs like steel, tires, and so on with the impact of tighter money supply with higher interest rates creates a different environment for Indian automakers. Tata's margins will be under pressure from these changes in the operating environment. Tata will look for ways to reduce costs and introduce several new models in 2008 in the commercial and passenger car markets. Tata completed acquisition of Land Rover and Jaguar for $2.3 billion in June. To fund the acquisition Tat Motors is raising 72 billion rupees ($1.7 billion) through three separate rights issues, and an additional $500 million to $600 million through an international offering of securities. This acquisition says Ratan Tata CEO of Tata Motors , will add global scale, profits and visibility to Tata Motors, enabling Tata Motors to take its place in the global auto industry as a credible international automobile company....

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Neil says Tata Motors has let the designers, procurement, engineering people at Jaguar and Range Rover in the UK make the decisions and use their independent thinking about the look and feel of the car and the SUV- and this has made all the difference. The Range Rover Evoque has sold over 100,000 units in the first year. The total sales of Jaguar and Range Rover reached 357,773 units in 2012 and is on pace to exceed that by a large margin in 2013. This could not have happened under Ford Motor Company, and Ford was better off with Mulally's strategy to simplify and focus on Ford's own models, says Neil.

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VW hopes to expand in India with a plan to increase market share from 2% to 10%. VW has a plant in Pune, and Skoda has a plant in Aurangabad. In contrast to China where buyers look for high tech features such as mobile connectivity, buyers in India are looking for affordable cars of good quality. VW is interested in the Indian market because further growth of car sales is expected doubling from 3 million cars in 2016 to 6 million in 2030, according to CAR automotive research center. As part of the long term expansion VW has formed an alliance with Tata Motors, a leading Indian automaker.