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About 400 engineers of IO with connections to Apple joined Open AI in an acquisition. Apple's lawsuit against Open AI with which it had started a partnership in AI in 2024 which has soured states-

"OpenAI’s nascent hardware business now rests on the shakiest of foundations, rotten to its core by its illegal reliance on misappropriated trade secrets” 

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James Purnell Work and Pensions Secretary in 2008 Labour government selected for position of chief of staff to UK's Andy Burnham. He worked at a an advisory firm owned by Cinven. (Cinven stands for Coal Investment Nominees for Venture Capital with its funding base coming from British Coal, the Railway Industry and Barclays Bank). The advisory firm provided advice to companies like Apple, Amazon, Google and others. There is scrutiny within the Labou Party of his appointment and any connection to lobbying the government. Burnham served in the Labour government in 2008 and 2009- first as junior minister in the Departemnt of Health and in the Home Office in 2008, and in 2009 under Gordon Brown as chief secretary to the Treasury. Burnham and Purnell are friends.

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Bill Frauenhofer the chips Czar in DJT administration, Commerce Secretary Luttnick and Intel CEO Tan, his Finance VP, all work together to put Intel back on top- shares quadrupled in price in 2026 . US gets Apple and Space X other companies to buy from Intel. Intel gets AI orders from Nvidia as CPU demand rises. The US has converted $5 billion in federal grants into stock for a 10% stake in Intel. This is state capitalism in many ways,  imitates China as it rapidly modernized, and this helped  China get a large foothold in chips and EV's.

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Apple repurposes chips of lower quality for lower end products like the Neo laptop $599. In this way it gains marketshare and profit at the lower end of the market for iphones and laptops. It also helps when there is a general shortage of chips on the market.

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The European Union is about to ban social media platforms from accessing children under age 13. This is how Ursula Van Leyen puts it - it is not about children accessing social media, it is about social media platforms accessing our children, says Leyen. She will announce this in her address to the European Union in September. A new report by a psychologist Fegert and an epidemiologist Melchior comes to the conclusion that social media is harmful for children, not just under 13 years, restrictions should be placed on 13 to 18 year olds also to prevent infinite scrolling and other addictive features. Australia has announced a ban setting the age at 16 years. Britain is tightening its ban. France is planning to ban setting the age at 16. The following countries are about to do this- Denmark, France, Germany, Spain, India, Indonesia and Malaysia. When the EU announces a ban it will apply to all of Europe. In the US Florida passed a ban setting age at 14 years. Across Europe children spend 4 to 6 hours on social media a day and for 60% of children it is having harmful effects on emotional health and creating psychosocial problems for children. It also affects the education, the reading comprehension of children as less books are read, and a whole new generation of children is growing up in a way that was never before seen in the Modern period where books and reading were a key aspect of modern society for the last 200 years. ...

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1.4 million green cards issued in the last year of the Biden administration 2024 as green cards issuance was at the highest level in a decade. Green cards to be issued only in the home country starting in 2026. The reasoning behind this decision is given by the US Immigration Agency-

"This policy allows our immigration system to function as the law intended instead of incentivizing loopholes. When aliens apply from their home country, it reduces the need to find and remove those who decide to slip into the shadows and remain in the U.S. illegally after being denied residency.”  

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Apple gets 19% of its sales in China with a manufacturing base that includes 1 million people employed in one Chinese city. In an effort to promote Make in China China is giving Huawei more room to compete with Apple. Huawei is bringing out a new 5G phone as an alternative and has banned use of Aplle iphones in government agencies. This means about 56 million people will have to turn to locally made products. China presents this move as an effort to protect data and cybersecurity. Yet Apple has a share price increase of 46% this year even in an environment in which US and China are restricting the export of key technologies (by US) or critical materials for electric cars (by China). Apple's responses to this have been slow preferring to keep its supply chain the way it is in a strategy based on the short run, with some minor shift to India and Vietnam.

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For years Apple concentrated all its iPhone production in a few factories in China. The Zhenzhou factory with 300,000 employees is one of the largest of the Apple suppliers. These suppliers including Foxconn and Luxshare work witn Apples NPI process in which manufacturing is designed around Apple designs and prototypes. For the first time WSJ reports on protests at the Zhengzhou factory over Covid controls and wages, conditions. Young people in China are no longer keen on working in these conditions and protested. Apple finally recognizes the need to reduce concentration in one country and plans to bring 40 to 45% of the production of iPhones to India. Initially it plans to bring NPI trained suppliers such as Luxshare that have facilities in Vietnam to assemble outside China. Over time suppliers in India will have to develop the needed skills, planning and engineering concentration of people to Make in India what is now Made in China.

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Apple may have peaked in pricing and market share. Apple is not increasing US prices on the new iPhone 15 as it sees a decline in its 19% market share in China. With newer smartphones from competitors Apple wants to avoid an erosion of its share in the US market. One drawback in the 2015 iPhone is the switch to USB ports which means ordering a converter for the lightning cables which Apple prices at $29. New European Union rules have led to the change. 

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Developing monopolies in AI on Apple similar to Apple Google deal on Search on Apple devices for which Apple gets $20 billion from Google. Google pays more than $20 billion a year to be the default search provider on Safari browser. This kind of deal violates the spirit of the anti-monoply laws and the US Justice Department has taken action.

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Daisuke Wakabayashi's exceptional account of how Steve Jobs directed the project to develop the iPhone starting in 2005 upto to the introduction in 2007. At one point Jobs gives Christie, the engineer leading the very small project team, 2 months to put it together or he would find someone else to do it. This is similiar to the way in which Sony's Morita approached his project team working on the Walkman telling them what he wanted to see and the size of the device. Jobs payed attention to all the details from how the phone names addresses appeared on the screen, dialing from the phone book, the swiping action to start the device, the music, and the colors on the screen. Only in on the project's detail were Bill Campbell, Apple director, and Jony Ive, Apple design chief. Christie was approached by Scott Forestall in late 2004 about this secret project codenamed "Purple." Christie is the engineer who joined Apple in 1996 to work on the Newton, and early touch screen device that failed because the technology was not developed enough at the time, making the device bulky and cumbersome. Christie was working on software for Mac computers in 2004. Greg Joswiak, Apple vice president for iPhone marketing, monitored other phone makers to see if they were coming up with a device that migrated the iPod's music features to the phone. Hence the absolute secrecy for this project. The project team is amazingly small. The practice of small teams can be found at Amazon and Kayak....

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This WSJ report looks at Apple's continued use of pricing at the high end for its technologically advanced products. It says Apple had 33% growth in the last year during the pandemic but looking forward growth maybe limited to about 6%. Niche plays may have a limited prospect in the future.

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The average price of a smartphone in India in 2022 was $206 excluding taxes, Apple's smartphones go for $898. With discounts Apple is now bringing the price down to below $500. In 2019 phones over $500 made up 3% of the market. This has increased to 6% in 2022. Apple is counting on this share of the market going up and prices being brought down below $500 to build a larger share of the market. Its market in 2023 is about 5% in India compared to 22% in China.

In China Apple has its own stores. It is only now opening its first store in Mumbai. This and building manufacturing facilities in India could be the way to increase its share of the market in India to where it provides an alternative comparable to the Chinese market. This is the first time after the pandemic and the supply chain issues, the idea of friendshoring, that Apple is reorienting its policy for making India a key part of its supply chain and market. 

 

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Not a cash sinkhole- Apple generates 25% of its revenue of 383 billion from the EU. A $13 bill tax bill is for taxes due and a $1.4 billion fine insignificant fine for Apple's size. Apple is not just device maker. Also an apps platform taking a percentage of revenues on its Apps store.

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Farmers are switching from paddy rice cultivation to apples in areas an hour from Srinagar in Kashmir. Farmers using traditional varieties of apples are also changing by planting high yielding varieties of apples imported from Europe, and doubling yield, profits. New varieties are also less susceptible to damage from hailstorms. By providing farm machines, tractors, sprayers, juice preservation plants, the government hopes to change the economic future of Kashmir. This sector has potential as a major employment generator, with 71% of India's apple production in Kashmir. In the last 3 years alone the sector has grown 50% from 6000 crore to 9000 crore rupees. Because apples are far more profitable than paddy rice cultivation it also enhances incomes in the state, with the additional benefit of generating many man days of work in orchards- one hectare creating 400 man days. Today 700,000 farming families or 3.3 million people are supported by apple production in Kashmir. ...

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Apple and Microsoft make up 13.3% of the S&P 500. Apple makes up 7.1% of S&P 500. Other tech stocks such as Netflix, Google, Facebook and Amazon have lost value. Apple and Microsoft are the only two stocks that have gained ground. One has to go back to IBM and AT&T in 1978 to see two stocks with a significant share in the S&P 500. During the banking crisis Apple and Microsoft have acted as havens in the stock markets. Both energy and banking stocks have lost value. Tech stocks lost value in 2022 and are regaining some ground.

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Warren Buffett's Berkshire Hathaway sold $75 billion in stocks in the second quarter 2024 including half of its Apple shares. It has now sold off most of its Apple shares. The cash level is now $277 billion in August 2024. The market is now recalibrating after tech stocks are going through skepticism. Berkshire is also trimming investmetn in Bank of America its second largest investment. Bufett says it is better to hold on to cash as he cannot find places "with very little risk that can make us a lot of money."

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Apple is discontinuing the iPod after  two decades. The iPod was the first major product Apple introduced after the return of Steve Jobs to Apple in 1997. Apple introduced iPod in 2001 and sold 450 million by 2022.

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This NYT editorial brings up the 14-19% tax proposed by U.S. president Obama for overseas profits of U.S. companies. The 5.25% tax in 2005 under the Bush administration for repatriation of about $300 billion did not result in a positive experience says NYT, as most of the money went into dividend payments, share buybacks, and severance for laid off employees. It led to a new surge in unrepatriated profits in the expectation of another tax holiday of this type. A Senate investigation in 2013 showed Apple has $100 billion in Ireland with no tax paid on much of this amount, as cited here. The NYT says Apple shows arrogance in thinking the EU Commission which has taken up cases on tax avoidance of Fiat, Starbucks, Amazon, BASF, would not look at Apple in Ireland. It calls tax deferral on overseas profits as the root of the problem, as it allowed companies initially to look at investment opportunities, but now simply to stash the money abroad till some better tax arrangement can be achieved with U.S. Treasury. The Obama administration proposal was to immediately tax existing profits at 14%, whether repatriated or not, and thereafter at 19% on profits moved offshore. The NYT is in favor of ending corporate tax deferral altogether, and applying taxes on profits in the same year they are made.  ...

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Apple Classical Music takes up the problems listening to Beethoven or Mozart.

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Tim Cook is interviewed by Jenna McGregor of The Washington Post. He describes the problems he faces running Apple. He had expected Jobs to stay on as  chairman to continue leading the company even after the illness. Cook thought Jobs would "bounce" back. The death of Jobs was a big blow for Cook. Cook describes taking advice from Jobs's wife Lucerne at key moments. For tax issues before Congress he talked to Blankfein of Goldman Sachs, on political issues with Bill Clinton, and on personal issues with Anderson Cooper of CNN. The books he is reading include Mohandas Gandhi's "The Story of My Experiments with Truth," that he found at the Gandhi Ashram in Gujarat, India, on a recent visit. 

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With the decline of its hardware business making iPhones Apple is looking at other fields. It is launching cheap online TV subscriptions in streaming wars in competition with Netflix and others. Apple is launching a new TV streaming service Apple TV+ in 100 countries for 4.99 British pounds a month undercutting Netflix's price of 5.99 pounds. The new service will be started November 1, 2019. Disney plans a streaming service for 7 pounds a month starting November 12. This service is alongside iPhone 11 launch and anew iPad, a new iWatch. Buy any new Apple device and you get a 1 year streaming service free.  Sales of iPhones fell 14% in the April to June 2019 quarter to 39 million units. Samsung's business is growing by 4% to 75 million units and Huawei by 16% to 58 million units. Apple sees the need to increases its services business with a target of $50 billion in 2020. Apple sees itself more as a media and cloud services company as it makes this change. In markets such as India Apple's growth is limited by its failure to lower prices on new iPhones. In China it faces strong competition from Huawei. The trade tensions are increasing the strength of Chinese brands in the Chinese market. The market in U.S. and Europe is saturated after years of expansion. New iPhone models are costly and bring peripheral advantages such as more and better cameras and features such as screens that are not breakable- for the iPhone 11- not dimensions that are critical for making a costly purchase. After years of growth tech companies such as Apple, Google, Alibaba, Amazon are reaching a point where incremental growth is not what it used to be and most of the rapid growth behind them. Trade tensions are also limiting the outlook in the Chinese market, and pricing remains a major factor in the Indian market. Western markets are saturated. There are fewer and fewer substantial new ideas from these tech companies. ...

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Apple and Foxconn will add production sites in Karnataka state and Hyderabad in addition to expanding manufacturing in the site at Chennai. Apple plans production of 20 million iphones in India at the Chennai plant by 2024 and having 100,000 workers. The head of Foxconn met pm Modi this week in New Delhi. The supply chain for Apple is being shifted from China to India and other countries.

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Apple makes most of its products in China. This exposes Apple to high risk with the Chinese tariff set at 46% on April 2, 2025. If it passes on the tariff to customers it faces a loss in sales, if it does not pass onto customers the higher tariff price and cuts margins it will affect Apple profits. Apple's high margin strategy by making in China is now at risk. Apple had been given a warning to shift from over concentrating manufacturing in China. It did not heed the warning since 2016 and only made small shifts of manufacturing to India and Vietnam.

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Apple relies on Chinese suppliers for about 90% of its products. So reliant is Apple on China that it is slow to make changes to adapt to president Biden's policies for a new US Asian Economic Framework that builds new supply chains. By contrast Samsung has largely stayed out of China using supply chain manufacturing in Vietnam and other countries. India and Vietnam are major alternatives and only India can offer the well trained workforce and supplies of land, labour, incentives and facilities that China offers. This makes Apple a laggard in the changes that are happening today to supply chains bringing manufacturing closer to home and making products in countries allied to the US in Asia. This includes South Korea, Japan, India and Vietnam as production hubs for parts and assembly of advanced technology products. Apple is only now beginning the task of building supply chains outside China and returning manufacturing to the US which will bring back US technological leadership by 2030, American policy set by president Biden. ...