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This exceptional account by WSJ's Shira Ovide on Microsoft Windows 10 looks at ways CEO Satya Nadella is changing Microsoft's culture and old way of doing business. Microsoft is changing its culture and strategy of charging for all its products. It will let businesses and individual buyers upgrade for free to the new Windows 10 product. This means $500 million less in sales revenues in 2015, but opens up new oppoortunities in sale of add-on apps and services on more devices, such as health sensors and smartphones. The failure to penetrate the smartphone business- with a meager 3% penetration for Windows in smartphones - is a problem facing Microsoft as it competes with Apple, Google and other companies. Terry Myerson describing the thinking behind this change at Microsoft puts it in a cultural perspective, saying that it should result in a more engaged user base. There is a sense that the space Microsoft is in stretches way beyond PC's to all the new computing devices now in place, including smartphones and other devices, with Windows taking up only 15% of these devices. Founder Bill Gates calls this "exciting" and is excited to see the reaction in the market....

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The Swiss National Bank gives up on its effort to maintain Swiss competitiveness by dropping the 2011 peg of 1.2 euros to the franc. That effort was becoming costlier as the central bank piled up hundreds of millions of euros on its balance sheet buying up euros to keep the value of the franc down. Investors have put money into francs as a safe haven since the 2008 financial crisis. By offering negative yields of 0.75% the central bank hoped to limit the damage with a surging franc. The franc went up by 15% on January 15, 2015, with the surprise announcement, and stocks of exporters declined sharply. The immediate decision was taken as the ECB planned to weaken the euro with a large quantitative easing program in its Dec. 22, 2015 meeting. The central bank said - "Recently the divergences between the monetary policies of the major currency areas have increased significantly- a trend that is likely to become even more pronounced." A December Swiss initiative was intended to force the Swiss National Bank to convert much of its foreign exchange holdings into gold, as public criticism of the large euro holdings increased with each currency market intervention. The SNB justified its peg to the euro and currency interventions saying that this gave the country's exporters time to make the transition to a stronger Swiss franc....

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Jack Tramiel set of the computer revolution since 1977 with his Commodore personal computers targeted at lower price points than the competition. This included the Apple II which was outsold by the Commodore PC's in the early 1980's. He described this as going for "the masses, not the classes." He was a Holocaust survivor from Poland who made his way to the U.S. in 1947, launched a typewriter business, then a calculator business in Toronto, and thereafter moved to Palo Alto, California. A visit to Japan in the 1960's resulted in him launching a calculator business. An acquisition of a chip supplier brought him into contact with one of the employees who had developed a new microprocessor. This led to the beginnings of the Commodore line of PC's.

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Mr. Ambani's Jio company is targeting both ends of the pyramid. It is investing $25 billion on a 5G network coming in late 2023. At the lower end a new $12 mobile phone calld JioBharat by India's largest telecom provider aims to reach 250 million people who use 2G mobile phones. Mobile phone penetration in India is about 46% in 2021, up from 17% in 2016, according to World Bank. This is largely due to the efforts of Mr. Ambani who built a 4G network from scratch and has 440 million subscribers with some of the lowest data rates in the world. The new phone has a smaller screen, physical keyboard, camera and runs on 4G. 

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This report in The Mint gives information on the extensive preparation for 5G in India including auctioning of 5G spectrum for 51,236 Mhz that was allocated to telecom service providers for 150,000 crore rupees. Jio bid 88,000 crore for half of the spectrum with Airtel Bharti bidding with Vodafone for the rest. The cumulative economic impact on transformation of India is expected to be $450 billion for India by 2035, according to the Ministry of Communications. PM Modi will be shown three different case studies of use in education and other fields. PM's vision is for India to develop 5G parallel to global standards and take the lead in 6G technology. Jio video case will show how a teacher in a school in Mumbai reaches out to students in Maharashtra, Gujarat and Odisha. The Airtel video will show how a girl in Uttar Pradesh learns about the solar system using 5G augmented reality. The Vodafone case will show how safety of workers in an underground construction tunnel of Delhi Metro can be maintained through creating a digital twin of the tunnel on the dias. The digital twin would help give safety alerts to workers from a remote location. Other demos include smart ambulances, health diagnostics, precision drone based farming, smart agri-programme and others. ...

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Here is the situation for India for Fertilizer and LPG gas supplies in Iran War March 14 2026- Vaishhnav says 62 lakh tons available 10 more than last year of urea fertilizer. This means India has adequate coverage for the May planting season of fertilizer. On LPG for household cooking India has shifted industry supplies to cover the home cooking gas needs. It is also working on passage of its LPG ships through the Hormuz Straits. Of the Indian ships carrying LPG -22 vessels trying to cross Hormuz Straits, 3 made it though in the last few days. India is in touch with Iran and the Gulf Cooperation Council and through its position in Bric's to get safe passage for LPG carrying ships. Six of the ships carry LPG and one carries LNG of the 22 ships waiting to cross the Hormuz passage.

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Acer President Gianfranco Lani says the company will ship between 10 million and 12 million netbooks in 2009, and 32 million to 35 million laptops including netbooks, which suggests that netbooks which sell for as low as $200 are almost half of its laptop/netbook sales. This shift and the pricing and sales pressures in the global economy resulted in a31% dropin profit, and operating margins dropping to 2.2% in the first quarter 2009, compared to 4th quarter 2008.

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Netbooks sales were half amillion in first quarter 2008, jumped to 4.4 million in 3rd quarter 2008, and are expected to double to 8.8 million in sales per quarter in 2009. Acer was the first to take advantage of this trend. It has moved to 3rd place in PC's after HP and Dell, and Apple is now in 4th place. A lot of new trends are changing the IT marketplace. These netbooks sell for $100 and may be the next big thing for developing countries, where a low cost computer would appeal to the millions of people in urban and rural areas.

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Intel's CEO is reversing his position that Intel Corp. will not operate as a general purpose fabrication facility. This is intended to keep operating its new chip fabricating facilities at full capacity by manufacturing other companies chip designs. As PC sales decline each quarter this is part of the new strategy.

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Ways in which PC's are sold in China and India. Close touch and eye to eye retailing across as many cities as possible through a large as possible retailing network is the way the Chinese and Indian market is described. But HP which lags Lenovo in China is the leading computer seller in India so there may be other things and factors at work. Still the markets in poor developing countries are going to be quite different in cultural and regional makeup and their needs may be quite different in what is most important to customers and what companies must do to respond to these needs to get established.

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Bayer CEO, Marijn Dekkers, plans to divest its plastics business, called Material Science. The plastics division requires large investments with lower returns than can be made in health care or the agricultural crop science business. Crop Science generated earnings before interest and taxes of 1.81 billion euros in 2014, and Health Care helped by 5 new prescription drugs reported EBIT of 3.58 billion euros, compared to poor returns of 555 million euros on the polyurethane and polymers used for laptops to soccer balls in the Materials Science division. CEO Dekkers is a Dutch born executive who worked for 25 years in the U.S. Since taking over in 2010 he has brought a significant culture change to Bayer, by insisting on speed and agility from executives. Division heads with marketing backgrounds are preferred to science degrees, and the planning orientation of the company is being changed to one where the company executives are not afraid to take risks based on incomplete information. Dekkers prefers an IPO for the $10 billion plastics business to generate more cash and reduce the debt of 20 billion euros. He acquired the over the counter drug business of Merck for $14.2 billion, and has boosted drug sales with the introduction of Xarelto in partnership with J&J, eye treatment Eylea, cancer drugs Stivarga and Xofigo, pulmonary hypertension drug Adempas. Sales of these 5 drugs are expected to go up from 2.9 billion euros in 2014 to 4 billion euros in 2015, contributing significantly to Bayer's profits. Dekker's venture capitalist type focus on profit margins is showing results in share price performance- Bayer's share price has advanced 60% in 2015 mid-March price of 145.85 euros compared to the prior year month. In the small town of Leverkusen, Germany, where Bayer is located, there were initially fears that Dekkers was "too American" and too focussed on shareholder value to understand the need to respect tradition. Since then Germans have realized that Dekkers understands tradition and is only bringing necessary change- the transition to being a life sciences company makes sense to shareholders in Germany, for employee representatives on the supervisory board the guarantee of current level of 17,000 jobs in the plastics division for a few years shows his concern for job protection during the transition period. For Dekkers who left Holland in 1985, and has a U.S. passport with an American wife and kids who speak no Dutch or German, the important thing is to get the right balance- he says the system of 99-1 where 99% of the information had to be in before a decision could be made is making the change to 90-10 where only 90% of the information is now necessary to go ahead, even if he would like to see it at 80-20. Bayer still sponsors the local soccer team known as Bayer Leverkausen, and 26 other clubs. Dekkers steps down at the end of 2016....

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The smaller iPads like the Apple Mini 5S iPad are gaining in popularity. Apple has 32% of the iPad market. Samsung is gaining market share moving up to 18% in 2013 second quarter, up from 7.6% the prior year quarter, according to IDC. Apple is making the new iPad Air thinner and lighter from 1.4 pounds to 1 pound. The iPad Mini gets the high-resolution Retina display and goes for $400, $70 higher than the previous mini ipad which will now go for $300. Both iPads get faster processing chips, the A7 and the M7, and better antenna wifi connections. The new products will go on sale in Nov. 2013. Gartner estimates smartphone shipments at 1 billion and tablet shipments at 184 million for 2013. Tablets are expected to outsell PC's in 2015, according to IDC. The growth is rapid paced, with 2012 sales at 120 million tablets, increasing from about 17 million in 2010 when the iPad was first introduced.

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Microsoft's planned release of Windows 8 in 2012 with its use in tablets, and its new strategies for increasing Windows Apps for smartphones.

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Reliance Jio makes the highest bid and takes most of the 5G spectrum in India with a bid for $11.4 billion or over half of the 5G spectrum. The government had eased the size of investment by firms by allowing 20 equal instalments in payment and other measures. This prepares India and Jio to build the 5G network in India as it had done earlier for the 4G network and become the dominant low cost provider in the world. The experience gained in building 4G gives Jio the advantage in building the new 5G network in India on its own.