Research in Motion's new CEO, Thorsten Heins, says he has revamped the leadership team and his focus will now be on execution. He says that when he joined the company in 2007 it operated more like a startup. Heins wants to see founder Lazaridis in more of a visionary role. Product cycle times will be shortened as the teams will be more focussed from now on, says Heins. Heins sees one key part of RIM's strategy being getting new phones into the hands of users. Most Blackberry users have older model phones and Heins says only 10-15% of users know about the Blackberry 7 phones.