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Daimler's solution to overheating in lithium ion car batteries and GM and Toyota's own efforts to solve this
01/11/2008
The overheating of lithium ion batteries is why it has taken so long to come up with mass market electric cars or hybrids using lithium ion batteries. Daimler's Zetsche says his company is the first to put a car on the market with litium ion battery in its S400 in late 2008 and it has developed a sophisticated cooling system in the car for this.
Linked Articles
At Daimler, Sales Follow the World’s Oil Riches
New York Times 05/10/2008
Race to Make Electric Cars Stalled by Battery ProblemsWall Street Journal 01/11/2008
Virgin America's first flights
08/06/2007
The way Virgin does it to link San Francisco and New York at $250, with more amentities and attracting attention by decking SF city hall in Virgin's colors, Branson style.
Linked Articles
Wall Street Journal 01/05/2008
Will Virgin America Enjoy Much of a Honeymoon?Wall Street Journal 08/06/2007
Southwest Airlies' strategy to increase flights in high demand routes and reduce flights for routes where demand is sluggish
11/16/2006
Southwest pares routes that don't have enough customers and adds flights on popular routes.
Linked Articles
Fuel Costs, Vacancies Spur Southwest Changes
Wall Street Journal 01/10/2008
The elephants learn to danceEconomist 11/16/2006
Starbucks losing its upscale appeal with rapid expansion
01/08/2008
Among the changes in the mass market downscaling of Starbucks was the introduction of hot breakfast sandwiches. Schultz did not like the smell of the sanwiches taking away the aroma of coffees that was a key part of the Starbucks experience.
Linked Articles
Schultz Takes Over to Try to Perk Up Starbucks
Wall Street Journal 01/08/2008
Starbucks Shares Rise as CEO ReturnsWall Street Journal 01/09/2008
Southwest Airlines success at hedging against a rise in oil prices.
11/16/2006
Southwest hedged against rising oil prices which helped it cap fare prices and gain market share. Its competitors missed the boatcompletely on where oil prices were going and failed to hedge.
Linked Articles
Economist 11/16/2006
An Airline Shrugs at Oil PricesNew York Times 11/29/2007
Southwest Airlines' continuing effort to overturn the 1979 Wright Amendment, a federal law restricting flights from Dallas Love Field
05/10/2005
Efforts were made in 2005 to increase flights beyond the restriction to 7 states- originally the law restricted flights to 4 states. Southwest has been fighting this law passed as an amendment to an aviation law by U.S. House Speaker Jim Wright in 1979. Its intention was giving American Airlines the incentive to build a giant hub at the new 1974 Dallas-Fort Worth International Airport.
Linked Articles
Southwest, United Locked in Dogfight
Wall Street Journal 05/24/2012
Southwest's Dallas DuelWall Street Journal 05/10/2005
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