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Danone and P&G's (Procter & Gamble) innovative strategies for reaching low income customers in emerging markets.
12/12/2009
In 2004 Indonesian managers showed Franck Riboud, CEO of Danone, a pyramid of customers in Indonesia's population of 240 million people. It showed only 20 million customers at the top of the pyramid as the only ones who could afford Danone products. At that point Ribaud made up his mind to go after the large number of people at the lower end of the pyramid and come with strategies to do this profitably. By 2010 46% of Danone's sales were from emerging markets, up from 10% a decade earlier, showing the pace of the change. Unilever, P&G, Nestle, Colgate-Palmolive and other companies are following similiar strategies. P&G has used Mexico as a lab for experimenting with new products at low price points and Danone has done this in Indonesia.
Linked Articles
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06/25/2010
P.& G. Sees the World as Its ClientNew York Times 12/12/2009
S. Korea's second household debt binge in the 15 years since the 1997 financial crisis
05/18/2009
The first period of rising household debt ocurred with the credit card boom when the government promoted consumer spending as a way to stimulate the economy. By 2003 this became a serous problem and the government rescued a credit card issuer in 2003. Household debt is again a major problem in 2012 with the increasing number of companies in financial lending that are not regulated.
Linked Articles
Notes From Another Credit Card Crisis
New York Times 05/18/2009
S. Korea tries to curb mounting debt and avert a crisis - The Washington PostWashington Post 07/09/2012
Demonstrations across France call for more government efforts to protect jobs as the US add its voice for more Stimulus.
03/13/2009
Estimated 2.5 million people across France call for more government action to protect jobs. At the April 2, 2009 G20 summit the US will forcefully call for more Euopean Stimulus spending.
Linked Articles
New York Times 03/20/2009
Geithner Hires a Seasoned 'Temp'Wall Street Journal 03/13/2009
Politicians who deride "mere spending programs" may have not got it right.
02/15/2009
Republicans in the House, with every single one voting against the Stimulus bill, have derided government spending as wasteful and unnecessary. The impact on the deficit makes it look sensible. However on closer examination Robert Frank, a Cornell economist, points out that in some situtations like this government spending can be not wasteful but productive and efficient, and necessary.
Linked Articles
Go Ahead and Save. Let the Government Spend.
New York Times 02/15/2009
In Gingrich Mold, a New Voice for Solid Resistance in G.O.P.New York Times 02/15/2009
The untold story of civilians caught in the crossfire in the wars in places like Gaza and Afganistan that have lasted decades.
12/25/2008
A physiotherapist from Turin, Italy, who runs the Red Cross Rehabilitation Center in Afghanistan, and a wounded surgeon who loses his wife and child in the cross fire between militants and Israelis in Gaza City, both have an untold story of civilians in both places.
Linked Articles
A Foreign Face Beloved by Afghans of All Stripes
New York Times 12/25/2008
Despair and a Defiant Smile in a Gaza HospitalNew York Times 01/09/2009
Le Clezio and Chinua Achebe look at Nigeria
10/10/2008
Le Clezio looka at Nigeria during the British colonial period in "Onitsha." Onitsha is the second largest city in Nigeria after Lagos. Achebe offers a hometown writer's verson of Nigeria during the hopeful period after independence in the sixties and the struggles and strife of the decades following this.
Linked Articles
French Writer Wins Nobel Prize
New York Times 10/10/2008
Chinua Achebe, Famed Nigerian Writer, DiesWall Street Journal 03/22/2013
The Uptick Rule and how it could have prevented the kind of shortselling that almost killed Morgan Stanley.
10/02/2008
Shortselling, the uptick rule and the collapse in share price at Morgan Stanley and later in November 2008 at Citigroup.
Linked Articles
NYSE Chief Leans Toward Uptick Rule
Wall Street Journal 10/02/2008
Anatomy of the Morgan Stanley PanicWall Street Journal 11/24/2008
Popular Eastern European automobile brands that stand for quality in Europe at low price points- Renault's Dacia in Romania
02/11/2008
The Dacia and Logan brands manufactured in Romania are expected to cross the 1 million sales mark in 2012. The Logan and Dacia have established a presence in Europe as models known for reliability. Sales of these lower cost cars are popular with buyers in France who see this as a choice replacing buying a used car.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Diplomacy with Iran and changing perceptions.
12/11/2007
The reversal of intelligence estimate of Iran concluding tha Iran gave up developing nuclear weapons in 2003, how it now creates a huge shift to diplomatic negotiations and peaceful resolution of differences.
Linked Articles
New York Times 12/11/2007
In Iran Reversal, Bureaucrats Triumphed Over Cheney TeamWall Street Journal 01/14/2008
Airbus engineering and manufacturing operations split between Toulouse, France and Hamburg, Germany that present a special challenge
10/15/2007
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
Karl Albrecht of Aldi and Ingvar Kamprad of Ikea- putting forward the idea (and product) that customers of average means should be able to have quality food and designer furniture
03/26/2006
Linked Articles
IKEA Billionaire Founder Proud to Be Frugal at 80
New York Times 03/26/2006
Aldi's Co-Founder Karl Albrecht, a Pioneer in Food Retailing, Dies at 94Wall Street Journal 07/22/2014
The shortcomings of the regulatory reform proposal. Its dependence on having good regulators in place.
06/17/2009
Unltimately the behaviour of markets and regulators depends on the quality of the people. Obama's reluctance to change the entire structure.
Linked Articles
Obama’s Remarks on Financial Regulatory Reforms
Wall Street Journal 06/17/2009
Steven Pearlstein - Regulatory Reform That Falls Far Short of ItWashington Post 06/19/2009
How the Americans and Western Europeans are coping with joblessness in 2009.
05/04/2009
The experience in the USA conpared to the experience in Germany and Spain. How social and family safety nets play a part in Europe in helping Spain cope with close to 20% unemployment and Germany with close to 10% unemployment. Role of immigrtants in Spain and the public sector in France in mitigating effects on older workers with steady jobs who remain only slightly affected.
Linked Articles
Spain Largely Avoids Unrest Even as Economy Slumps
Wall Street Journal 05/04/2009
U.S., Europe Are an Ocean Apart on Human Toll of JoblessnessWall Street Journal 05/07/2009
The idea of one Europe and financial crisis in Eastern Europe.
02/26/2009
How leaders of Germany, France and Britain respond to calls for help from Eastern European countries will determine the future of the European community and the European Union. Will a differentiated approach develop that provides help to the newer members of the EU. Will the Swedish example with the Baltics lead to a supportive role by Germany?
Linked Articles
The bill that could break up Europe
Economist 02/26/2009
Growing Economic Crisis Threatens the Idea of One EuropeNew York Times 03/02/2009
How government spending if effectively targeted to productive purposes can have a multiplier effect.
01/22/2009
Government spending that can have amultiplier effect, reduce social costs and not lead to crowding out of private investment. The pardox of thrift in economic downturns and the role of government spending and private savings in a situation like what the USA faces in 2009 and coming years.
Linked Articles
Government Spending Is No Free Lunch
Wall Street Journal 01/22/2009
Go Ahead and Save. Let the Government Spend.New York Times 02/15/2009
The reluctance of the German government to introduce a large stimulus spending plan.
12/15/2008
The reluctance of the German chancellor and her Finance Minister to match the large stimulus spending of France and Britain.
Linked Articles
New York Times 12/15/2008
German Talks Address Long-Term StimulusWall Street Journal 12/15/2008
The Martin Feldstein plan to address foreclosures and the plan of Glenn Hubbard.
10/02/2008
Feldstein headed Reagan's economic policy team, and Hubbard headed the elder Bush's economic policy team. Its interesting that both lamented the lack of addressing the foreclosures as root of the problem. Feldstein and Hubbard gave their own proposals on the pages of the WSJ on the eve of the $700 billion bailout. The bailout plan had this gaping hole in it- with little for serious foreclosure prevention.
Linked Articles
The Problem Is Still Falling House Prices
Wall Street Journal 10/04/2008
First, Let's Stabilize Home PricesWall Street Journal 10/02/2008
Japanese automakers like Honda and the Detorit automakers went divergent paths of fuel efficient and smaller cars.
07/06/2008
This put Honda in arelatively better position than the Detroit automakers as SUV sales slumped and the shift to smaller cars was ocurring in abig way by the second half of 2008.
Linked Articles
American Energy Policy, Asleep at the Spigot
New York Times 07/06/2008
Sized for the TimesNew York Times 10/19/2008
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Blending cultures and workers from France and Germany for Airbus operations
10/15/2007
Bringing together engineers and workers from the Airbus operations in Toulouse and Hamburg to build complex aircraft with new designs is an ongoing challenge at EADS Airbus. Other related challenges include how to divide labor and management responsibilities considering the interests of unions and governments to achieve an efficient enterprise.
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
Doug Parker of U.S. Airways working on his second merger wih American Airlines after difficulties with the first merger
11/20/2006
Linked Articles
US Airways Chief Describes Biggest Challenges in AMR Settlement
Wall Street Journal 12/02/2013
Lessons Learned? How US Airways Would Navigate Merger - WSJ.comWall Street Journal 11/20/2006
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