Unbranded drug advertising is becoming popular as it takes advantage of a loophole in the FDA rules, that if an ad doesn't directly name the drug, it doesn't have to include areading of the possible side effects. Pfizer used this method in an ad for antismoking drug Chantix during NBC's coverage of the Beijing Olympics. The 60 second commercial instead of naming the drug says go to site Mytimetoqyit.com to find ways to kick ahabit a woman is shown to have on the tV screen.