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The shift to small cars
07/22/2008
GM's Cruze, Ford's Focus and Fiesta mark the shift to smaller cars for the Detroit automakers.
Linked Articles
GM plans $500M for 45-mpg small car
Detroit News 08/22/2008
Ford to Make Broader Bet on Small CarsNew York Times 07/22/2008
Popular Eastern European automobile brands that stand for quality in Europe at low price points- Renault's Dacia in Romania
02/11/2008
The Dacia and Logan brands manufactured in Romania are expected to cross the 1 million sales mark in 2012. The Logan and Dacia have established a presence in Europe as models known for reliability. Sales of these lower cost cars are popular with buyers in France who see this as a choice replacing buying a used car.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Toyota's plug in hybrid by 2010 and Nissan's electric cars by 2010
01/14/2008
Nissan wil have a mass market type electic car by 2010, and Toyota will have a plug in by 2010.
Linked Articles
Nissan Plans Electric Car in U.S. by ’10
New York Times 05/13/2008
Toyota Will Offer a Plug-In Hybrid by 2010New York Times 01/14/2008
Starbucks losing its upscale appeal with rapid expansion
01/08/2008
Among the changes in the mass market downscaling of Starbucks was the introduction of hot breakfast sandwiches. Schultz did not like the smell of the sanwiches taking away the aroma of coffees that was a key part of the Starbucks experience.
Linked Articles
Schultz Takes Over to Try to Perk Up Starbucks
Wall Street Journal 01/08/2008
Starbucks Shares Rise as CEO ReturnsWall Street Journal 01/09/2008
Airbus engineering and manufacturing operations split between Toulouse, France and Hamburg, Germany that present a special challenge
10/15/2007
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
The Honda Civic becomes the best selling brand marking the shift to smaller cars.
06/04/2008
The Japanese carmakers pass the Detroit carmakers in sales with smaller models like the Honda Civic leading the way. Bill Ford talks about his and Mullaly's committment to a shift to smaller cars.
Linked Articles
In a First, Asian Autos Outsold Detroit’s in May
New York Times 06/04/2008
Bill Ford on Tipping Points and Thinking SmallBusinessWeek 07/31/2008
Renault's bold strategy with the lowcost Logan and Dacia models targeted at European markets
02/11/2008
The success of the Logan and Dacia in France and other European markets has helped Renault. Profit margins on the two low cost vehcles is about 6%, higher than Renault's 2-3% margins on other cars. This turns the accepted logic in the auto industry on its head about higher margins with larger more expensive cars.
Linked Articles
Frugal Dacia Stars in Renault's Overhaul
Wall Street Journal 02/11/2008
Renault Takes Low-Cost LeadWall Street Journal 04/16/2012
Daimler's solution to overheating in lithium ion car batteries and GM and Toyota's own efforts to solve this
01/11/2008
The overheating of lithium ion batteries is why it has taken so long to come up with mass market electric cars or hybrids using lithium ion batteries. Daimler's Zetsche says his company is the first to put a car on the market with litium ion battery in its S400 in late 2008 and it has developed a sophisticated cooling system in the car for this.
Linked Articles
At Daimler, Sales Follow the World’s Oil Riches
New York Times 05/10/2008
Race to Make Electric Cars Stalled by Battery ProblemsWall Street Journal 01/11/2008
Blending cultures and workers from France and Germany for Airbus operations
10/15/2007
Bringing together engineers and workers from the Airbus operations in Toulouse and Hamburg to build complex aircraft with new designs is an ongoing challenge at EADS Airbus. Other related challenges include how to divide labor and management responsibilities considering the interests of unions and governments to achieve an efficient enterprise.
Linked Articles
Airbus, Amid Turmoil, Revives Troubled Plane
Wall Street Journal 10/15/2007
Airbus Wants A380 Cost CutsWall Street Journal 07/13/2012
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