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Lenovo's plans to double mobile sales to 100 million units in 1 year is doable, says the chairman Mr. Yang. The effects this would have on Samsung's margins in smartphones.

LyrArc Article Gist
The different strategies of Apple and Samsung in getting to the point where the two companies now dominate the smartphone market. Whereas Apple makes only one phone, its iPhone, Samsung's strategy is to have multiple phones in each price segment. It has five levels of Android based phones, with 2-3 models in each price segment. Samsung also benefits from doing its own maufacturing. When faced with a number of technologies Samsung's strategy is to bet on all of the technologies until one of them emerges as a winner, and then concentrate resources on that technology. It uses a similiar strategy for televisions. Apple by contrast places more emphasis on original design and profit margins over sales, gaining sales without eroding margins by being the first innovator in the market. It also has its own unique arrangement for manufacturing at lowcost with Foxconn in China that supports its high margins. Apple is secretive about its designs and promotes its brand heavily with its own retail stores. Apple also uses its innovative edge as leverage to steer profits away from carriers. Analyst estimates are that carriers such as AT&T and Verizon pay about $400 per iPhone to subsidize its cost because this is the only way to get customers into their retail stores. IDC estimates are that the smartphone market is $219 billon in 2012. Both companies are very close in volume- IDC estimates Apple shipped 93.2 million smartphones in 2011, compared to Samsung's 94 million units. Apple has market share of 23.5% in the fourth quarter 2012, up from 16% in 2010. Samsung has 22.8%, up from 9.4% in 2010. Apple and Samsung have together taken 91% of operating profits of all cellphone companies in the fourth quarter, an increase of 30% from 2011, according to Strategy Analytics....

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Samsung increases its share of the global smartphone market to 33% for the first quarter of 2013, and Apple's share drops from 23% to 18%, according to Strategy Analytics. Samsung is targeting the low end of the smartphone market. Samsung's manufacturing capabilities give it an advantage in responding to market demand.

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The turnaround is huge with Howard Stringer's strategy or refocussing on the main electronics business on which Sony founded itself and thrived in the post war years. Because results were so poor before this the results are huge on digital cameras , new flat panel tvs, andand other consumer electronics except videogames unit. Sales at the electronics unit increased 21%, and operating profit up by $939 million, for 3rd quarter 2007. Stringer has shed most of the non core businesses including the life insurance unit and an online bank spun off 2 weeks ago for $3 billion in an IPO, and selling some semiconductor operations to Toshiba for $800 million last week. Also gone is Aibo, the robot dog. The battery overheating recalls charges are also behind Sony. And the Sony movie studio is making profits with popular movies. These are not reflected in the announced results for 3rd quarter 2007. About $50 billion of Sony's $70 billion in worldwide sales are from electronics. Sony has tieup with Samsung in tv's and this has helped it improve results in its tv business and collaborate to combine resources where needed. Its also investing in technology with a new type of tv screen 0.12 inches thick , enabled by an organic light emitting diode display. Losses continue to mount on the Playstation 3 with losses this year of $847million and more nimble companies like Nintendo have done better in this field. sales are from electronics...

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Lahart points out that it will take time for Electrolux to put the the two businesses together following its acquisition of the GE appliance business. The $3.3 billion Electrolux paid is much less than estimates made earlier, showing the still depressed state of the housing market. Electrolux shares went up 5.1% in Stockholm. The potential of sales in the U.S. market will help as Europe recovers from a sales downturn. Economies of scale will help Electrolux, yet its main competitor Whirlpool has made investments to compete effectively in a larger market with growing sales in emerging markets and U.S.