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The different strategies of Apple and Samsung in getting to the point where the two companies now dominate the smartphone market. Whereas Apple makes only one phone, its iPhone, Samsung's strategy is to have multiple phones in each price segment. It has five levels of Android based phones, with 2-3 models in each price segment. Samsung also benefits from doing its own maufacturing. When faced with a number of technologies Samsung's strategy is to bet on all of the technologies until one of them emerges as a winner, and then concentrate resources on that technology. It uses a similiar strategy for televisions. Apple by contrast places more emphasis on original design and profit margins over sales, gaining sales without eroding margins by being the first innovator in the market. It also has its own unique arrangement for manufacturing at lowcost with Foxconn in China that supports its high margins. Apple is secretive about its designs and promotes its brand heavily with its own retail stores. Apple also uses its innovative edge as leverage to steer profits away from carriers. Analyst estimates are that carriers such as AT&T and Verizon pay about $400 per iPhone to subsidize its cost because this is the only way to get customers into their retail stores. IDC estimates are that the smartphone market is $219 billon in 2012. Both companies are very close in volume- IDC estimates Apple shipped 93.2 million smartphones in 2011, compared to Samsung's 94 million units. Apple has market share of 23.5% in the fourth quarter 2012, up from 16% in 2010. Samsung has 22.8%, up from 9.4% in 2010. Apple and Samsung have together taken 91% of operating profits of all cellphone companies in the fourth quarter, an increase of 30% from 2011, according to Strategy Analytics....

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IHS reports show the cost of making the Galaxy S 4 smartphone with 16 gigabytes of flash memory is about $244. This is 15% more than the cost for the Galaxy III and 17% more than Apple iPhone 5 with 16 gigabyte memory. Higher cost is due to better sensors, a better processor, and larger full high-definition display for upgrades. Samsung plans to launch the new phone in April 2013 in 155 countries. Unlike Apple Samsung does its own manufacturing providing it an edge in hardware capabilities.

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Steve Jobs of Apple never intended the iPhone to be used as an ubiquitous device that is there all the time with user attention riveted to it. A computer scientist, Prof. Cal Newport of Georgetown University, says the vision of the iPhone presented by Steve Jobs at the Mosconi Center in 2007 was very different from what it has become today. It was an iPod that could make calls, help you listen to music, not a device on which you had to constantly check emails, constantly be on the alert for messages, use for getting instant breaking news you didn't need all the time. At the time in 2007 the App store did not exist and Jobs by design did not focus on apps believing that whatever apps there would be would be better designed to be aesthetically good by Apple engineers. It was an iPod that made calls, a engineer on the team that developed the iPhone at that time tells Newport. Jobs vision was of an iPhone that did a few activities well- helping people listen to music , get directions, make calls. What he did not want to do was to change the rhythm of people's lives. Newport calls it a shame that this vision got somehow diverted and disrupted by what happened afterwards. We have become so used to the constant companion model that we forget its novelty, only a little over 10 years ago none of this existed. As a computer scientist writing about the influence of technology on culture Newport says it is important to remember the magnitude of this unintended shift, to know that Jobs got it right the first time and that it would be better for many of us to return to the minimalist vision for the phone that Jobs espoused. ...

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Apple is in a quandary about what straegy to pursue in the large China market. Apple's pricing depends on its image of bringing in exciting new products. With growth slowing in iPhone sales and lack of new products like the iPhone Apple can go after the market of lower end smartphones to maintain growth. In that segment Apple faces strong competition from manufacturers who make products in-house and have the scale to compete effectively such as Samsung. Other manufacturers such as Lenovo are also surging in this part of the market. Sales figures for the smartphone market give some idea of the problem Apple faces. Smartphone sales for the industry slowed to growth estimated at 41% for 2013, compared to 136% in 2012. In 2014 IDC forecasts growth slowing even further to 17% and by 2015 the smartphone segment looks even less promising with only 12% growth. And much of this growth is likely to go to regional smartphone companies such as Lenovo Group of China, and other brands which are better at competing in the lower priced smartphone segment of below $100, say analysts. Apple sales were 7.9% of the smartphone market in China, Samsung had 15.4%, and Lenovo 13.1%, in the 4th quarter of 2012, according to IDC....

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David Car describes Steve Jobs unique contribution to product development and marketing through revolutionary products in different categories from iPad to iPhone. Carr shows how Apple manages the marketing through complete secrecy and buildup of excitement.

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The Apple iPhone 4 and antenna problems that resulted in dropped phone calls. Steve Jobs's handling of the customer complaints and media coverage. Jobs's willingness to take criticism and risks to come up with new design and Apple's sucess with the iPhone compared to rivals Nokia and RIM which avoided risky designs.

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Issues about how many more jobs are supported by Apple beyond the 47,000 employees in the U.S. Estimates of job creation in China and overseas through supplier networks for iPads, iPhones and other products are as high as 700,000. Apple says it has "created or supported" 514,000 jobs in the U.S. Experts say it is hard to say how many jobs are supported. Of the jobs Apple counted in this number, the consulting group doing the estimate included 257,000 jobs at companies such as Corning that makes the glass for the iPhone, UPS, and a Samsung plant in Texas. The number was generated using a formula of the federal government's Bureau of Economic Analysis and how much money Apple spent on goods and services in the U.S. An additional 210,000 jobs were generated by companies making apps for Apple devices. The consulting company estimated that 45% of the 466,000 app related jobs in the U.S. -using the estimate of such jobs from TechNet- were for Apple apps. Apple released these figures on its website as criticism from the industry and outside mounts about whether Apple is doing enough for jobs in the U.S. Intel's Andy Grove is one of the industry executives who has pointed out that there is much scaling up at home that U.S. companies need to do....

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Apple is investing $700 million in a new material called sapphire that will replace glass to provide better breakage protection for the iPhone. The first sapphire screens will be coming off a manufacturing plant in Mesa, Arizona, that Apple runs with GT Advanced Technologies. Apple is using sapphire, a harder and more corrosion resistant material that is costly to produce, for the cover on the fingerprint reader and iphone camera lens. About 11% of iPhone owner screens have cracked or broken screens, according to warranty provider SquareTrade. Compared to Gorilla Glass costing $3 per screen, the sapphire screen would cost $16. Apple paid $113 million for a 1.4 million square foot Mesa facility from a solar panel producer and leased it to GT, a manufacturer of furnaces to produce sapphire. Apple is paying GT $578 million to install furnaces at the factory and run the plant.

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DW.com's Becker looks at how much an iPhone would cost if made in the USA. Jason Dedrick of Syracuse University says it would add $20-$30 if final assembly was done in the U.S.. If components and parts were also made in the U.S. this would go up to $80-$90. Other factors are that the production clusters set up by Foxconn have taken three decades to set up and would take time to replicate. President Trump has said Apple should make the iPhones in the U.S. to create jobs. As Foxconn is rapidly adding robots and automation the number of jobs are shrinking in the production process.

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Google's operating profit margin on the Moto G smartphone is about 5%, according to analyst Newman at Sanford Bernstein & Co. By comparison Samsung gets a 28% operating profit margin on the Galaxy S4, and Apple gets a 30-35% margin on the iPhone 5S and 5C. Apple and Samsung have a little over $200 in parts and components in the iPhone 5S and the the Galaxy S4, and price their smartphones at about $640, according to TechInsights. Moto X premium smartphone from Google sells for $350 without a contract. Moto G for price sensitive customers has $123 in parts and components and is priced starting at $199. For about $90 in additional circuitry Apple and Samsung are able to command an additional $440 in price level, say experts. Google's Motorola Mobility head, Dennis Woodside, says Apple and Samsung premium smartphone and lower end smartphone prices are too high, without starting a price war Google is lowering prices gradually.

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Apple App Store sales are estimated at $15 billion for 2014, increasing by 50% from 2013. Apple says it has directly or indirectly created one million jobs in the U.S., with two thirds of this in software development by developers to run programs on iPhone, iPad and iPod. The App Store opened in 2008 after the introduction of the iPhone in 2007. Other jobs created by Apple are the 300,000 working at parts and materials suppliers, or construction workers at Apple facilities. Apple employs directly 66,000 workers in the U.S., with 30,000 of this in retail stores.

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In asignificant shift Apple is moving aggressively to hire chip engineers from other firms like AMD, and from high tech firms that are closing like memory chip company Spansion Inc., in addition to the acquisitions acquisition of P.A. Semi and other smaller companies. Thie goal is to develop new technology that would power new features for the iPhone and iPod, which competitors do not have access to. So while other tech firms are trimming, Apple is using its stronger financial position to go out and build up astrong in-house capability to develop its own chips and software to create new features exclusive to Apple. P.A. engineers are to help create ARM-based chips to improve performance and battery life of future iPhones. LinkedIn, anetworking site, shows100 people with Apple titlesand past expertise in chips with Intel, Samsung, Qualcomm and other companies. Additional job postings aggregated by site Indeed.com show recent postings for handwriting recognition technology, chip expertise for managing displays. Chief Technology Officers at AMD's graphics products group Koduri and Drebin have joined Apple. In the past Apple relied on Samsung for ARMHoldings licensed chip designs, ARM based microporocesor with custom features developed by Apple. Steve Jobs, Apple's CEO, says he wants Apple to acquire expertise and technology to run increasingly sophisticated software for iPhones and iPods, "You just can't go out and buy the chips off the shelf to do that," says Jobs....

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Apple maintains its grip on the tablet market with its iPad at $499. Experts at Wharton and the Stern School of Business say Apple has found the strategically right price to maintain a dominant share of a rapidly growing market. So rapidly growing that some estimates show tablet computers surpassing PC sales by 2013. Apple CEO Tim Cook, has the logistical expertise that helped him work out the right price. The Kindle at $199 is hardly profitable by some estimates. Samsung has a smaller tablet at $499. In 2011 Apple saw its tablet market share decline from 87% to 68%, according to IDC Research, but still able to get a dominant share of sales. Apple uses the same approach to pricing for the iPhone. The profits generated on large sales and higher margins helps Apple invest in new products.

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Apple is introducing end to end encryption or Advanced Data Protection. It expects iPhone buyers to set up recovery contacts, recovery key, and to turn on this feature of Advanced Data Protection. Joanna Stern talks to Apple's head of Software Engineering  Craig Federighi in this video that shows how this works. Stern asks why this took so long.

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Apple's plans to have its own Apple Maps on the iPhone for Fall 2012, replacing Google Maps.