China Central Television (CCTV) in August 2013 cited the high prices charged for luxury car models in China. One report on CCTV gives the price of a luxury sport utility vehicle such as a Land Rover as 1.89 million yuan or $305,000 in China, while the same model could be purchased for $87,000 in the U.S. Land Rover agreed to a price reduction after investigation by the pricing and antimonopoly division of NDRC. Range Rover 5.0 V8 with a price tag of 2.89 million yuan will now sell for 2.65 million yuan. Considering the prices currently charged the price reductions of upto $32,000 still means prices are extremely high. Consultancy Automotive Foresight analysts say market forces have a bigger impact and the models chosen for the price reduction are not high volume models. A bigger impact it says would come on car models where the demand is high.