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LyrArc brings in selected articles from many of the world's top publications.

Articles are selected by experts and you can see the gist of the important articles.


Wall Street Journal Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
BusinessWeek Original article ›
New York Times Original article ›
LyrArc Article Gist
Quentin Hardy of the NYT provides this exceptional account of life in the Mid-Market area of San Francisco, close to the Financial District and a few blocks from the offices of Twitter, and of Spotify, Zendesk and other startup companies. Moving just a few blocks from the tech startups offices can take you into a different world with dilapidated housing, drug dealers, and housing for homeless people. Expensive resaurants and markets rub shoulders with poorer shops.
WSJ Original article ›
LyrArc Article Gist
Eighth grades civics and history national test scores in the US hit new lows of 13% for history and 20% for civics meeting proficiency standards. The Test used was the National Assessment of Educational Progress. Reading scores are also low. About three decades of progress appear to be wiped out during the pandemic. A message for president Biden- the fight for the soul of America starts right here and this site Lyrarc.com has a knowledge role for this to happen.

NPR Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
Germany has 4 million Muslims and Russia 13 million Muslims. Germany is considering banning the anti-Islamic video in Sept 2012. Russia will ban the video and has warned internet companies not to show the video because of its extremist content.
New York Times Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
New York Times Original article ›
Wall Street Journal Original article ›
Wall Street Journal Original article ›
BusinessWeek Original article ›
New York Times Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
Facebook has invested heavily in proving that digital ads on Facebook are effective. Some of the research was done with Datalogix and other firms. About 60 ad campaigns were carefully tracked to show how consumers seeing ads on Facebook spend their dollars on products in brick and mortar stores. One ad with cuddly bears for Coca-Cola was more effective than ads on television, says CEO Sandberg. In addition to targeting users based on what users share in their Facebook profiles advertisers can now see the effects on sales. Facebook's vice president of measurements and insights, Brad Smallwood, says advertisers were given the first big report on how consumers acted after seeing ads in the real world. The results are most evident in digital advertising for mobile phones. Facebook has 6% of the $118 billion digital advertising global ad market compared to Google's 31%. The share in mobile is 18% in 2013, up from 5% in 2012. Facebook shares were up 14% or $7.55 to $61.08 on Jan. 30, 2014. Facebook's share price increased by 20% in July 2013 after a similiar announcement of improvement in mobile ad revenues. Facebook's IPO price was $38 in 2013....
Wall Street Journal Original article ›
Wall Street Journal Original article ›
LyrArc Article Gist
The decline in the U.S. television advertising market accelerates in 2015. Viacom Inc. (Nickeodeon and MTV) sees a decline in TV domestic advertising revenue of 9% for the 2nd quarter of 2015, as its TV ratings decline. CBS Corp and Disney (ESPN) see a 3% decline. 21st century Fox with FOX network and shows such as "American Idol" and "The Following," sees a large decline in its television ad revenue of 14%. In the week of August 4-6, 2015, the share prices of these media companies were hit hard. Viacom shares declined by 21%, Fox 13%, Disney 11%. Earlier gains for digital ad revenue were from print, now the gains are at the expense of television budgets. Companies such as Allstate, Mondelez, Wendy's, MasterCard, Honda, P&G, are shifting to digital from television to follow millenials. Experts at ad buying firms say advertisers are tracking young consumers and following them to digital platforms. Viacom's Nickelodeon and MTV are hit particularly hard by the growing shift to kids shows on Netflix and to You Tube, and Amazon Prime Instant Video. Linear TV and interruptions for advertising is also accelerating the move, when other ad free or less advertising options are now easily available. By 2018 the digital ad spending will overtake television ad spending, digital getting $83 billion and television dropping to $78.6 billion....
New York Times Original article ›
New York Times Original article ›
WSJ Original article ›
LyrArc Article Gist
Following the WSJ Facebook Investigation and hearings in the US Senate there are calls for tough laws and regulations to prevent abuse of information technologies. Documents in the WSJ Facebook Investigation shows harm from the company's products- how the company's moderation rules favor elites, how its algorithms foster discord to increase user volume, and how drug cartels and human traffickers use its services openly, says the WSJ. One Senator calls the company "morally bankrupt." Yet Congress has known much of what is happening but failed to act to provide the legislation to regulate the new technology platforms such as Twitter, Google and Facebook, leaving them unregulated and without public oversight, leading to the idea that the US Congress itself has failed to protect young teenagers and prevent the harm resulting from such products. One Senator Ms Klobuchar says "there are lobbyists around every single corner of this building that have been hired by the tech industry. Facebook and other big tech companies are throwing a bunch of money around this town and people are listening to them." That would suggest that some of what one senator has called "morally bankrupt" also reflects back on Congress and the lobbyists, based on the WSJ Facebook Investigation. ...
WSJ Original article ›
LyrArc Article Gist
Under a new law going into effect on Oct. 1, 2017 and supported by Angela Merkel's government, all social networks will be required to delete within 24 hours "all illegal content." This is an effort to take immediate action against hate speech, libel and other illegal content. Companies could be fined upto $57 million. Germany's Justice Minister Heiko Maas said "we cannot accept that social networks ignore our laws." Mr. Maas says the voluntary effort setup earlier had not worked as the social media companies were too slow. The law now means the networks will devote more resources, with Facebook increasing the staff for this purpose doubling it almost from 4500 to 7500, showing that the problem had not been addressed the way it needed to be. The new law details 22 sections of the criminal code that social networks need to enforce. Including laws banning libel, character defamation, hate speech, insults against religions, offensive statements and privacy violations. Britain's May and France's Macron have also called the efforts of the networks insufficient. A similar law in the U.S. before the 2016 election could have saved the country from many of the problems arising from illegal content being posted, including damage to the image of the U.S., inciting deep divisions, racial tensions, hate rhetoric and defamation leading to coarsening of public dialogue and debate.  During 2016 many European leaders were exposed to hate speech including Angela Merkel. The social networks were slow to respond and did not take their civic duty as seriously as they should have considering the grave damage to the social and political fabric of the U.S. and the European Union countries. The governments also took time to act, studying the problem carefully before taking action leading to further damage, one reason the current legislation was passed quickly and decisively. Experts say other countries will act following the German example to preserve civil dialogue and strengthen democracy. ...

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