Donald Trump's Style book would include things like, using a little hyperbole, exaggeration, like setting up a wall to stop immigration. It also includes attacks on opponents, the better with some publicity, good or bad, as his attacks on Carly Fiorina for looks, Jeb Bush for energy, and Megyn Kelly of Fox News show. Trump writes about this in his book written three decades ago- "The Art of the Deal." In the book he says that putting down the competition can help. And what about the deal itself? Its all for the joy of doing it, not much about what its about, or how it will all end up in helping people in their daily lives.