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Taiwanese engineer, William Wang, who earlier ran a failed computer monitor company Princeton Graphics, started Vizio in 2003 in Irvine, California. He started Vizio as a low priced brand with a focus on high tech HD sets and a supply chain in Taiwan to make HD sets at lower prices. He negotiated agreements with Foxconn and AmTran Technology giving them equity stakes in Vizio. Costco provided shelf space for the early HD sets. Vizio still manages to make 4% in operating margins on $2 billon in revenue with an efficient supply chain. Wang's insight was that televisions would go the way of PC's where lower prices were the norm. Sony Electronics U.S. Division chief, Stan Glasgow, says it is harder to charge premium prices as technology and improving quality rapidly converge in the television industry, similiar to what is happening in PC's. The story of Vizio at the low end, and S. Korean manufacturer Samsung at the high end, is also the story of the decline of Japanese companies in the television business. In 2010 after seven years Vizio passed Sony to become the second largest television brand in the U.S., with sales of 6 million LCD TV's. This is up from 3.6 million in 2008, according to research firm iSuppli....

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Samsung's decision to focus on LCD Displays and improve existing technology, citing lack of demand for higher priced OLED Displays, leaves LG Display as the sole maker of next generation OLED Displays. OLED Displays allow the screens to be very thin and to be made in flexible forms with better colors. In this WSJ interveiw, Han Sang-beom, the head of LG Display division says how LG reached the decision to take the risks involved in making the large investments required. He says LG Display already has about 2 years of experience ahead of other companies which he sees as important to keep in preparing for the future market. He cites progress in reducing panel defects and production efficiency, moving up the learning curve, which is similiar to its early experience in developing LCD's. LG Display's strategy is to keep this lead for capabilities that will be needed for the new wearable devices, automobiles and new types of products. It sees other competitors who are developing OLED panels moving into manufacturing to help solve the problems related to cost reduction and product competitiveness. LG Displays production plans are for the second OLED plant with capacity for 26,400 sheets of mother glass a month to be ready by the end of 2015, following the first plant of 8000 sheets. Each sheet makes six 55 inch TV screens. LG's existing small screen business is highly dependent on demand from Apple. LG Display plans to continue focus on LCD mobile product screens while developing new flexible OLED mobile screens....

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Moody's drops Sony's and Panasonic's credit ratings in Jan 2012. Moody's downgraded Sony to Baa1 from A3 and Panasonic from A1 to A2. For Sony Moody's cited the losses in the television business. For Panasonic Moody's cited losses in the television business and the weakness in earnings from the Sanyo unit of Panasonic.

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Sony plans to commercialize its new LED television display technology to return its television business to profitability.

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The turnaround is huge with Howard Stringer's strategy or refocussing on the main electronics business on which Sony founded itself and thrived in the post war years. Because results were so poor before this the results are huge on digital cameras , new flat panel tvs, andand other consumer electronics except videogames unit. Sales at the electronics unit increased 21%, and operating profit up by $939 million, for 3rd quarter 2007. Stringer has shed most of the non core businesses including the life insurance unit and an online bank spun off 2 weeks ago for $3 billion in an IPO, and selling some semiconductor operations to Toshiba for $800 million last week. Also gone is Aibo, the robot dog. The battery overheating recalls charges are also behind Sony. And the Sony movie studio is making profits with popular movies. These are not reflected in the announced results for 3rd quarter 2007. About $50 billion of Sony's $70 billion in worldwide sales are from electronics. Sony has tieup with Samsung in tv's and this has helped it improve results in its tv business and collaborate to combine resources where needed. Its also investing in technology with a new type of tv screen 0.12 inches thick , enabled by an organic light emitting diode display. Losses continue to mount on the Playstation 3 with losses this year of $847million and more nimble companies like Nintendo have done better in this field. sales are from electronics...

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Sharp showed a loss of $3.1 billion for the third quarter of 2012, far larger than expected. Sharp's new forecast is for losses of $5.6 billion for 2012. Sharp CEO, Takashi Okuda, even said the company has "material doubts" about its survival because of "serious negative operating cash flow." Sharp made large bets on LCD panel manufacturing with large investments in added capacity as the television market turned into a commodity business with declining prices and with new competition from China. Just one factory in Sakai, Japan, could manufacture 6 million LCD panels a year- the total global market size at the time. Two other events hurt Sharp- missing the smartphone shift with the introduction of the iPhone in Japan in 2008 leading to a sharp drop in sales, and the collapse of the solar business with cheap products from China. The global economic crisis and overstretched consumers in the U.S. and Europe led to declining sales. Sharp's new factories for LCD panels at Kaneyama now make panels for iPads and iPhones. ...

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The impact on Sony's image of a decade of missed opportunities. The failure to come up with innovative products early and maintain its leadership position. The emergence of Apple and Samsung as leaders in electronics that has hurt Sony's profitability. The failure to integrate the work of different divisions to produce exciting new products.