LyrArc Article Gist
The first lady of Ukraine Olena Zelenska talks to BBC News about the war and the impact of the war on herself and her children. She says her family misses most spending time together. Her emotional state at the beginning of the war was a constant flow of adrenaline, and she found it necessary to calm herself to live in the conditions that existed in Ukraine. Some months were spent in hiding in different locations. She doesn't live together with her husband and the family is separated because of war conditions, she says. She becomes emotional when she talks about her family.

She met Mr. Zelensky in high school and went to work together in a comedy troupe, Zelensky as an actor and she as a screen writer. Zelensky went to Kviv National Economic University where he obtained a law degree in 2000. His career was to be with Studio 95 for a comedy series which he did till he became a producer for Inter TV, and then joining Ukrainian network 1+1.

LyrArc Article Gist
Comcast's bid for TV company Sky is one of many mergers planned in 2018. U.S. corporate tax cuts and incentives for investment are fueling a merger wave not seen since 2000, says this report in the WSJ. This report also points out that the amount spent on increasing wages at Walmart and AT&T is small compared to the hundreds of billions being spent on share buybacks and in pursuing growth or higher returns. Dealogic numbers show $325 billion going into bids for mergers launched so far in 2018 and much faster than the pace in the first months of 2000. About $200 billion have gone into share buybacks in 3 months to the end of Feb. 2018, according to WSJ analysis.

LyrArc Article Gist
The decline in the U.S. television advertising market accelerates in 2015. Viacom Inc. (Nickeodeon and MTV) sees a decline in TV domestic advertising revenue of 9% for the 2nd quarter of 2015, as its TV ratings decline. CBS Corp and Disney (ESPN) see a 3% decline. 21st century Fox with FOX network and shows such as "American Idol" and "The Following," sees a large decline in its television ad revenue of 14%. In the week of August 4-6, 2015, the share prices of these media companies were hit hard. Viacom shares declined by 21%, Fox 13%, Disney 11%. Earlier gains for digital ad revenue were from print, now the gains are at the expense of television budgets. Companies such as Allstate, Mondelez, Wendy's, MasterCard, Honda, P&G, are shifting to digital from television to follow millenials. Experts at ad buying firms say advertisers are tracking young consumers and following them to digital platforms. Viacom's Nickelodeon and MTV are hit particularly hard by the growing shift to kids shows on Netflix and to You Tube, and Amazon Prime Instant Video. Linear TV and interruptions for advertising is also accelerating the move, when other ad free or less advertising options are now easily available. By 2018 the digital ad spending will overtake television ad spending, digital getting $83 billion and television dropping to $78.6 billion....

LyrArc Article Gist
Apple's effort to setup a TV streaming service with the help of Comcast.

LyrArc Article Gist
Coronavirus will add $2.5 billion to the cost of the Tokyo Olympics mostly for rebooking facilities, and paying additional wages for staff, as well as virus testing and cost for preventing spread of the virus. As is typical of these games going back to the disaster in spending at the Montreal Olympics that took the city years to recover, costs can double or more than double earlier estimates. Someone has to bear the extra costs and the national government will take on $1 billion of these extra costs.  The official budget estimate was $12.6 billion. An estimate from Japan Board of Audit in 2019 came up with figure of $20 billion. The pandemic would bring this closer to $22.5 billion or close to double. This cost to the Japanese taxpayer is leading one third of people to sour on the games saying they should be canceled in mid-Nov. TV Ashai poll, with one third saying delay it, only one third for it to go ahead. Except for $5.6 billion from a privately organized committee its all coming from the City of Tokyo with some help from the Japanese government. When it comes to financing it the IOC is not taking part. ...

LyrArc Article Gist
New offices, making them less awful, (NO-LA) this is the trend says this report in WSJ. Reopened offices are opening on a voluntary basis. How will they attract employees back?  Try sweeping views, new yoga and wellness areas, "tech-free reflection zones,"  more conference rooms. This report looks at spaces by Accenture and other companies. Accenture adds sweeping views of the Hudson river, access to an outdoor terrace. The idea is to act as a pull, rather than a push. Unilever is changing offices into destination spaces where employees will come and work in 40% of the time. Salesforce is moving out desks to add more couches, TV's and whiteboards for teams. More offices are building spaces for 60% collaboration, up from 40% previously. Sanofi in Paris is adding options for breakfast, early dinner.  Other ideas are engagement days if workers are coming in only a few days a month. At Hightower this means one set day in the office a week, two engagement days a month for collaborative work. And workers are allowed to not coming one month a year and work from anywhere they choose.  ...

LyrArc Article Gist
The changes at Sony Pictures outlined in an interview with CEO, Michael Lynton. Sony Pictures will look for savings of $350 million. Motion Pictures showed declining revenues and revenue from TV shows increased in 2013. Sony Pictures will expand its TV shows business. Part of the expansion will be through buying and starting up new television channels in the growing markets of India and Brazil. In this interview Lynton points to the risks in seeing franchises in big budget movies before they become franchises and before the first movie in the series is successful. Smaller budget movies such as "The Conjuring," "We're the Millers," have been profitable for Sony Pictures, so he sees the tendency to focus on franchises alone as risky. Sony pioneered in producing for cable but did not see this as being a large revenue generator five years earlier. What changed Lynton says, is the increase in subscription video-on-demand services and growth in Netflix reaching new buyers.

LyrArc Article Gist
Charlie Rose talks to Paul Ryan, the Republican Congressman from Wisconsin on his "Roadmap for the Future" and a major overhaul of taxes, spending, Medicare and Social Security. He tells Rose, who hosts a news show on Bloomberg TV, that in 2010 he is all by himself looking at the big picture for shaping ideas on economic reform, and still hopes others will join him in this effort.

LyrArc Article Gist
LG Electronic tries new ad strategy for its flat panel TV's. Advertising for a show called Scarlet starring Ms. Malthe a model in action packed scenes. Will it work, LG's head of brand marketing says its worth a try to get away from selling on price alone.

LyrArc Article Gist
Since the last landing of a man on the moon in 1972, not much has happened. China recently made 3 lunar landings and Israel failed in its recent Beersheba module effort. India is trying a second time with Chandrayan 2 to make the soft landing in the last critical 15 minutes on the lunar surface without any problems.    The Indian space program has the potential to build up the global research and knowledge about our planet.  Factors unique to India's space program are its development of its own rockets, similar to China's. The multipurpose satellite system services a number of users- telecommunications, TV broadcasting, meteorology, disaster warning, land and water management, ocean studies, drought and flood forecasting. The fleet of satellites IRS (Indian Remote Sensing Satllite Systems) will be used for teleducation, telemedicine, and other new uses. The NAViC navigation Constellation System acts as India's own GPS reducing the need to rely on U.S. based GPS. Other aspects of India' space program are the effort to explore new planets with the Mars Orbiter Mission MARS , with a module reaching Martian orbit in 2014. ...

LyrArc Article Gist
Unbranded drug advertising is becoming popular as it takes advantage of a loophole in the FDA rules, that if an ad doesn't directly name the drug, it doesn't have to include areading of the possible side effects. Pfizer used this method in an ad for antismoking drug Chantix during NBC's coverage of the Beijing Olympics. The 60 second commercial instead of naming the drug says go to site Mytimetoqyit.com to find ways to kick ahabit a woman is shown to have on the tV screen.

LyrArc Article Gist
Panasonic CEO, Kazuhiro Tsuga, says the company is conducting a strategic review of 90 business areas in July 2012. He said Panasonic still has businesses that are losing money and about half of its businesses are providing less than 5% profit on revenues. He said the charges for the restructuring process could exceed the 41 billion yen target, because the company "will take the action we need to take." He said the company will look for partnerships in the TV set business in China, especially if partnerships mean the businesses will do better.

LyrArc Article Gist
Gallup found last summer that only 16% of Americans polled had "quite a lot" of confidence in newspapers, in its decades long polling of "Confidence in Institutions." For TV news only 11% trust it. Bret Stephens of NYT says the right approach to give marginalized communities a voice is to create more diverse newsrooms not let objectivity be eroded. He reminds people that in a democracy its not just about reporting, it's also about listening, listening to all the people. He quotes Arthur Miller- "A good newspaper, I suppose, is a nation talking to itself." President Biden showed this in his State of the Union address, by working hard to listen to what the nation is saying about itself, about communities all across America that were for too long being ignored while jobs were sent overseas and communities suffered. For far too long, a period that stretched into four decades, turning them into the "invisible" people. Ninety years after Carl Sandburg's "The People, Yes" the task is one of restoring that voice of the people of America. About Lincoln, Sandburg wrote that he said Yes to the paradoxes of democracy, Yes to the hopes of government, No to debauchery of the public mind, Yes to people struggling in the middle of illusions, which of the faiths and illusions would he or she choose for his portion of the light, to take one out of the wilderness. If death was in the air, so was birth.   ...