LyrArc Article Gist
Google has the lowest share of the search market in South Korea- 2%. This has prompted Google to follow the leading search portals in South Korea. Whats different in South Korea is that people say they go to a home page to see the news, and topics that are popular with fellow users. NHN and Daum the leading portals present users with home pages that look more like those of media outlets than asearch engine. They give latest news, photos, videos and updated lists of highly trafficked blogs and popular online chat sites. First they look at this information, then they start a search. NHN Naver has 66% of search queries, Daum 21% and SK Telecom's Nate 6%. Yahoo Korea 3%, Google 2%. Daum and Naver have created vast databases of popular content and link to them first. A search for lung cancer will show information from articles acquired or commissioned from Korean doctors and hospitals. Its adiffernt approach and it works in South Korea. To adapt to this user preference Google will now showblocks of links under the main search box about topics and news that are popular in for South Korean users....

LyrArc Article Gist
The Economist points out that the chances of early settlement of the EU antitrust investigation are small. It compares this investigation and the investigation of Microsoft which went on for a decade, and says this one for Google- moving next to Android from Search- is likely to go on for years and years, making the Microsoft one look better in comparison. Will this act as a distraction for management hurting performance as it drags on, is a question posed by experts.

LyrArc Article Gist
Google's efforts to tap into the $21 billion local advertising market includes converting local business information into Google+ pages, and acquisitions of companies in this field. Recent acquisitions include Punchd, TalkBin. It also introduced its own service for local business called AdExpress and Google Offers.

LyrArc Article Gist
Advertising revenues increased for Google, Facebook and Amazon in 2020 as these three companies took over 50% of total ad revenues in 2020. Large companies shifted more ad spending from television and print media to digital in the pandemic after finding the return on ad spending was increasing on digital. Smaller companies including the jump in startup companies increasing from 300,000 a month over the decade to 500,000 by July 2020, put all their ad dollars into digital. The result is that the pandemic has given the 3 digital companies a dominant role in the advertising economy. More time spent in front of computer screens, more ec-commerce, new business formation, and tech companies ability to steadily increase return on ad investment, has produced strong revenue generation. The pandemic had the effect of increasing retail purchases online from 10% to 16% in the second quarter of 2020. Biscuit maker Mondelez found that return on ad spending was 25% higher on digital compared to television and now spends about half of its $1.1 billion ad budget on digital. Trendy garment makers are seeing returns on ad spending that are high with quadrupling of sales following a doubling of ad budget for active apparel maker Vuori of California. Small advertisers such as Vuori are the reason digital ad spending has remained strong for Google, Facebook and Amazon. For furniture maker Steelcase in Michigan the return on ad spending on digital using Amazon made up for the lack of sales from its brick stores. It increased online staff from 2 to 25 and was able to bring in $30 in sales dollars from $1 in digital ad spending. ...

LyrArc Article Gist
Google faces antitrust cases calling for its breakup as a monopoly that controls 90% of internet searches. 

LyrArc Article Gist
Apple's plans to have its own Apple Maps on the iPhone for Fall 2012, replacing Google Maps.

LyrArc Article Gist
Former employees of Google and Facebook have joined together to form The Center for Humane Technology. It plans to fight tech addiction in schools. A ad campaign is planned with $7 million from Common Sense, capital it has raised, and $50 million in donated media and airtime by DirecTV and Comcast. The idea is to educate students, teachers and parents about overuse of tech media leading to depression, other dysfunctional health issues. 

In one report even Tim Cook, Apple CEO says he realizes the dangers and is trying to discourage such use by his nephew. Some early investors such as Roger McNamee say they are horrified at what has happened with overuse of social media, especially health effects for a generation of school children and young adults. 

LyrArc Article Gist
Experts say lengthy antitrust investigations in which companies are required to follow the rules set by regulators leads to legal experts being consulted at each step in the product development process. The effect is stifling on the corporate culture and creates an effect on employees over time. Microsoft product development slowed down in the period following the EU investigation. This could happen at Google as it faces EU charges in 2015, say experts.

LyrArc Article Gist
Google's shares fall 9% on Oct 18, 2012, after an early release of earnings report for the third quarter 2012 showed lower net income. The lower net income is a result of losses from Motorola and decline in Google ad prices. Google shares were up 35% so far this year and revenue continues to increase, up 45% over the prior year quarter to $14.1 billion. Google has a 75% market share in search advertising. It is also supplementing this with gains in display and mobile advertising. It has a 15% market share in display ads and 55% share of mobile ad revenue. The number of clicks on Google ads increased by 33% over the prior year, but the price per click declined 15% compared to the prior year. Motorola Mobility lost $527 million in the third quarter of 2012 and this clearly affected results.

LyrArc Article Gist
The WSJ discloses that the U.S. Federal Trade Commission's Bureau of Competition 160 page report in 2012 described Google's anti-compettitive practices and recommended a anit-trust lawsuit for three anti-competitive practices. The WSJ obtained documents based on the Freedom of Information Act. Mullins and Winkler provide a detailed account of the practices cited in the report as anti-competitive. The FTC Commissioners did not act on the report and instead voted unanimously in 2013 to end the investigation after Google agreed to some voluntary changes. The report stated a different conclusion: Google's "conduct has resulted-and will result- in real harm to consumers and to innovation in the online search and advertising markets." Mullins and Winkler point out that this report shows Google's statement that no wrongdoing was found is incorrect.

LyrArc Article Gist
Google's operating profit margin on the Moto G smartphone is about 5%, according to analyst Newman at Sanford Bernstein & Co. By comparison Samsung gets a 28% operating profit margin on the Galaxy S4, and Apple gets a 30-35% margin on the iPhone 5S and 5C. Apple and Samsung have a little over $200 in parts and components in the iPhone 5S and the the Galaxy S4, and price their smartphones at about $640, according to TechInsights. Moto X premium smartphone from Google sells for $350 without a contract. Moto G for price sensitive customers has $123 in parts and components and is priced starting at $199. For about $90 in additional circuitry Apple and Samsung are able to command an additional $440 in price level, say experts. Google's Motorola Mobility head, Dennis Woodside, says Apple and Samsung premium smartphone and lower end smartphone prices are too high, without starting a price war Google is lowering prices gradually.

LyrArc Article Gist
Google introduces the Nexus 7 tablet for $199. It has a 7 inch screen and is designed to show books and media available on Google's Play service. It was developed with Asustek Computer and is intended for reading books similiar to the Kindle Fire tablet made by Amazon.

LyrArc Article Gist
Two FTC Commissioners comment on the Google anti-trust investigation. Both Commissioners consulted for Google.

LyrArc Article Gist
Closer scrutiny shows that tech companies that have gradually bought into or expanded into new technologies have market power that works to the detriment of democracy in the US. It also fuels a race of other companies with opposing views such as News Corp to use its market power resulting in rival groups not the people of the US able to form their own judgements about the best policies for the American people and the world. NY Times says of Google's Class B voting shares that have 10 votes per share giving founders Larry page and Sergey Brin control of the company that it is OK given their motto "don't be evil." Yet this advertisement of benevolence may just be a way of preventing close scrutiny of the company. Google through You Tube and Podcasts controls huge parts of the media space in 2024 in streaming services that are replacing cable television in 2024. What effect it is it having on public discourse in the US and is a separate class of voting shares a detriment to democracy? This report says NASDAQ and New York Stock Exchange oppose this and this type of Class B is because it was set up before Google went public. NYTimes takes a casual approach to all this by saying it is Google followers, people who come after Brin and Page, or someone who buys the company,  who might be sloppy or greedy.  Closer scrutiny shows that tech companies that have gradually bought into or expanded into new technologies have market power that works to the detriment of democracy in the US. It also fuels a race of other companies with opposing views such as News Corp to use its market power resulting in rival groups not the people of the US able to form their own judgements about the best policies for the American people and the world. ...

LyrArc Article Gist
Margarethe Vestager brings a candour and forthrightness rare in European politics. As economy minister and deputy prime minister she led the Social Liberal Party in the coalition government in Denmark. The Social Liberal Party is unique in that it is part of left leaning alliance with Social Democrats, yet emphasizes as part of its platform education that encourages the creative development of pupils, and freedom in methods of teaching to encourage creativity. Vestager has increased the scope of the EU investigation to look at the Android system in mobile, and filed formal anti-trust charges against Google. Vestager says about Google, that "the amount of data it controls gives rise to societal challenges." She graduated in Economics from the University of Copenhagen. Her husand is a math teacher. One of her hobbies is knitting elephants, and one of them will be offered for bidding at the Danish Seamen's Church in Brooklyn, where she is speaking on April 19. She brings a fresh breath of air to the functioning of the European Commission in Brussels, often viewed as bureaucratic and slow. ...

LyrArc Article Gist
By the second half of 2010 Google plans to have netbooks running on its Chrome Operating System. It will be an open source operating system. Google already has the Android operating system for mobile devices. Chrome OS is designed speciically for netbooks which are seen as an opportunity to enter the market. Chrome will fit into an internet centric view of computing where software is delivered over the web.

LyrArc Article Gist
The way Mr. Partovi's idea of mixing keyword search with ads met with resistance at Microsoft, after Microsoft spent $265 million to acquire his company LinkExchage. Some of Partovi's bosses warmed to his idea of auctioning keywords but their eyes were glued to the prospects of display banner ads and did not think much of the search and ads combined together, like searching for a term and seeing the vendors of all kinds of related services who pay a fee every time someone clicks on their name. Bosses changed and the Keywords group was shifted to other parts of the Microsoft business ending up in software. A small trial was made but price of auctioning keywords was not set appropriately. Partovi's insistence was seen as resistance to the ordered way of doing things at Microsoft, and Ballmer in 2003 talked about "discordant and dissident directions" in the company, tendencies which he derided. Partovi's passion was seen as insubordination and finally in May 2000 with $1 million in revenue from Keywords comparing poorly with Microsoft's other online ad revenue, Keywords was shutdown. Partovi left Microsoft in July 2000. He shopped his idea around. Yahoo said it did not fit in with its plans, later buying Overture for $1.8 billion in summer 2003. Google talked to Partovi but declined, instead quietly building its own service. And Google launched its own service AdWords combining search and ads in October 2000. It was under pressure to come up with arevenue generating method.By 2002 Google was stealing advertisers from Goto.com that had pioneered the business of ads and search but lacked the advantage of having its own search engine. Microsoft also faced the same problem. In May 2002 AOL dropped Goto.com and teamed up with Google for paid search. By late 2002 Microsoft executive Yusuf Mehdi was visiting Goto.com and launched an effort to buy Overture the new name for Goto.com. But when in Spring 2003 Mehdi pitched buying Overture for $1 billion to Gates and Ballmer, both tore into the proposal saying that they could do it for less than the $1-2 billion price tag by doing it inhouse. By this time Google was already the dominant company in search ads and Overture was losing out. But even with hundreds of programmers Microsoft did not get its search engine ready till late 2004 and the search ad system in May 2006, about 3 years from the meeting with Mehdi. The resistance of founders to development of new products, is seen at HP for the personal computer which was later embraced, and at Honda where a new kind of engine had to be developed secretly without Soichiro Honda's knowledge. In both cases the product was developed successfully after initial resistance, but in the case of Microsoft the new ideas and people may have been smothered and development done to Microsoft's founders own inclinations for order, and treated the same way as its other products till it was too late. A factor not present to the same degree in HP and Honda's situation was the speed with which the internet developed and search engines like Google developed. So that in 8 years since its launch Google is firmly entrenched, and has 73% of search ad spending, with Yahoo at 13.3% and Microsoft a distant third. Google generated $5 billion in profits from this in 2008. By 2009 search ad spending is estimated to reach $12.3 billion....

LyrArc Article Gist
Contact tracing being setup using iphones and android phones with bluetooth technology by Apple and Google. The idea is being studied for adoption by the U.S. government. The problem is that this kind of contact tracing is not as effective as the kind used by South Korea, Taiwan and Singapore with information from cellphone carriers. Contact tracing apps would be written by developers for each country and chosen by Apple and Google one for each country. How it works- When a person comes down with symptoms he can upload the information about who he has been close to stored on the phone. This information would then be used to contact the person who was exposed to the person with symptoms but unaware of this. A message would tell that person he was exposed to someone who now has symptoms and to contact public health authorites and take effective steps. When the person with symptoms gets tested if he was positive that would also appear on a exposed person's phone without name or other information.  The normal contact tracing is time intensive requiring many phone calls and using data from cellphone carriers. This is done in Singapore, Taiwan and South Korea. It is considered to be more effective. The approach of these Asian countries is more thorough and allows effective tracing and isolation, quarantining of persons having coronavirus or having exposure in countries with rampant coronavirus. The U.S. needs to move quickly to adopt the methods used in these Asian countries. The loss of hundreds of thousands of lives should be weighed against privacy concerns and clearly there should be a way to allow one time use of personal information for coronavirus, so that this kind of information is used only in public emergency situations. All three Asian countries are democracies. Putting health care workers at great risk including working pregnant doctors, as in the story in WSJ about a hospital in Maryland, should make it clear that everything including privacy concern should be placed in context, and use of personal information be permitted in a public emergency such as a contagious virus- with information protections removal for the period of the crisis. ...

LyrArc Article Gist
Google's head of operations in India, Rajan Anandan, cites estimates of 200 million new internet users in India by 2014. An estimated 100 millon Indians were online in 2010. The surge in internet use is expected with the roll out of high speed internet technology and expected sales of low cost smartphones using Android software. Most of the Indian advertising dollars go to print and television advertising. As a result online advertising spending is only about 200 million dollars. One aspect of Indian user behaviour is the preference for the internet as the first source for research when it comes to buying cars or other products. Google has 63 million Indian users for its search service, according to ViziSense, an Indian web metrics firm. Anandan says Indian advertisers could benefit from an Internet first strategy to reach affluent urban consumers.

LyrArc Article Gist
The NSA's inflitration of links to Google and Yahoo data centers.

LyrArc Article Gist
Ajit Singh , president of Google for Work, shares insights he has gained over the years with the NYT's Adam Bryant. He says coaching with a positive attitude and offering advice in a positive way as things happen, so that it doesn't sound like mere criticism, is important. This is actually received enthusiastically if done correctly because people believe you are helping them succeed. Communicating with your team and others is also very important, to provide inspiration and meaning for work, and requires careful thought. In his work he concentrates on a few things as its not possible to everything well.

LyrArc Article Gist
The overall user and expert assessment is that Apple maps on the iPhone 5, even though it lacks the accuracy of Google maps, will improve in the next year and that its new turn by turn voice feature is convenient.