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After a lot of corporate advertising image of HP like Dell has become old and stodgy. How to revive the brand. Try taking a lesson from Apple. Try appealing at apersonal level, and try appealing to younger people to shake off the old image and put in a more invigorating one. About 180,000 visitors were attracted to an HP website named FingerSkilz.tv which shows closeup videos of a man's hand on a desk performing soccer tricks with a padded paper ball just bfore the 2006 World Cup. This was part of a new HP global campaign to give HP the cool image of an Apple. Content Links 1. We wanted to step away from selling computersas a commodity to telling a story in an autographical way- quote from Steve Simpson. Creative Director at Goodby, Silverstein & Partners, which is creating new ads for HP. 2. Uses personalities like Jay-Z a rap artist and Shaun White a snowboarder, and is creating European and Asian personalities for advertising in other continents. 3. the print work features prominently images of hands see as a powerful symbol of communication around the world. 4. Sponsoring a new tv show Meet or Delete on MTV in which young people compare suitors basedon the content of their hard disks. ...

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50% of European CFO's surveyed by CFO magazine and 60% of Asian CFO's think the dollar decline is permanent devaluation compared to a third of US CFO's. The Commerce Dept figures show January exports 16.6% higher than a year earlier, and the trade deficit down by 7% in 2007 vs 2006 which will accelerae in 2008 with the larger dollar decline. As long as European and Asian economies continue to grow a bit slowly but not in a recession like the US the positive effect of growing exports should continue. So far for the last 6 quarters according to the WSJ exports have contributed 1 percentage point on average to economic growth measured at annual rate while the housing slump has subtracted just over one percentage point on average. So this is no small feat for exports and it has helped make the economy more resilient to the shocks of housing and oil price. As long as the growth overseas is not affected to a great extent by the economic slowdown in the US exports can continue to play this role. As the housing crisis is primarily a US and UK phenomenon this should not seruiously damage the economies of Asia and Europe and their ability to take in US exports....

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Yahoo will add Mr. Jeffrey Smith, CEO of Starboard, and three director nominees of Starboard to its board of directors as part of a settlement. Smith also joins the auction committee for Yahoo.

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Pop and Troinanovski look at the tough negotiations ahead for Brexit and describe Theresa May as a experienced negotiator. Belgian Interior Minister Jambon says she has "a lot of policy knowledge" and moved in the direction of European cooperation. Germany Interior Minister Hans-Peter Friedrich says May has a very clear idea of her objective, uses clear language, and is consistent. Yet much depends on other factors including elections in Germany and France in 2017. For France and Hollande the issue becomes particularly filled with implications with the need not to give the far right and Marie Le Pen any advantage by making concessions in the negotiations. German chancellor Merkel is also very clear from her perspective on migration and free movement in the European Union, a point on which she was tested by other Eastern European countries during the refugee crisis. Merkel made this clear that it was Britain's choice of direction in future relations- "Whoever wants free access to the European single market must in return accept all of the basic freedoms, including the free movement of people." Because of domestic politics in Germany and France and in the rest of the European Union, these negotiations could drag on for a very long time. The only positive sign for both sides is that May is known as a responsible politician after 6 years as Britain's Home Secretary, holding one of the top positions in the cabinet. As Merkel's popularity has recovered with about 55% popular support and the decline in the support for the AfD in recent poll cited by DW.com, Merkel may be prepared for a long negotiation to keep the original idea and spirit of the founders of the European Union alive and strong. ...

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The author is a resident scholar of the American Enterprise Institute. He says conservatism and the Republican Party have failed to recognize the problems of the American working class, leading to the rise of Trump. He adds that it will take more than one election cycle for Republicans to change this, it will take a lot more effort lasting many years. Speaker Ryan arranged a forum on working class problems, poverty and lack of opportunity, but only after Trump had made appeals to older white working class Americans who have done poorly in the last decade, making him the front runner in the race, and relegated Jeb Bush and Marco Rubio to single digit support.