BB&T Capital Markets analysts say Bed Bath &Beyond prices are 6.5% lower than Amazon. When the 20% coupon is added this can reach 25%. The 5-10-% in sales tax created a gap in Amazon pricing vs. brick and mortar retailers. Now that sales taxes are collected on internet sales in states such as Florida, Texas, New Jersey and California this narrows the pricing gap. Best Buy is offering guarantees to match Amazon prices in their stores.