Air fares are rising, and airlines are charging separately for everything from bags, blankets, snacks, seats in front rows, and priority boarding, to other extra charges. Airline strategies to reduce routes and fill up seats are working. Delta Airlines filled 85% of seats in the second quarter of 2010, with revenue from passengers going up by 19%. Delta made the highest profit it has made in the last ten years- $467 million for the second quarter. The Air Transport Association figures show that passenger revenue increased for July 2010 by 20%,, compared to prior year. Price paid by one passenger for flying one mile was 14.95 cents in July 2010, according to ATA.